BEFORE THE BENCH: Legal & Regulatory Impact on Marketing
Jul 30, 2008 6:05 AM, PROMO Xtra, By Patricia Odell
Jul 30, 2008 6:04 AM, PROMO Xtra, By Amy Johannes
Jul 28, 2008 6:05 AM, PROMO Xtra, By Amy Johannes
May 21, 2008 6:04 AM, PROMO Xtra, By Patricia Odell
Apr 10, 2008 6:05 AM, PROMO Xtra, By Brian Quinton
Mar 20, 2008 6:05 AM, PROMO Xtra, By Amy Johannes
More Articles from this section
Issues, Trends and Research
Three prominent advertising associations have asked the Federal Communications Commission to reconsider rules that could have a negative impact on advertising in children's programming....
The Federal Trade Commission's consumer protection division has some key issues in its sites for 2006, including childhood obesity, rebates and other marketing tactics....
The Promotional Products Association International has launched a Web site for its members to gain access to legislative and governmental issues affecting promotional products professionals....
J.R. Kelly, director of the division of consumer services for the Florida Department of Agriculture and Consumer Affairs, was back by popular demand at...
The Federal Communications Commission last week began a major effort to promote the development of more Internet-based voice services. The FCC adopted...
|
Top Story
Mar 6, 2008 6:05 AM, PROMO Xtra, By Amy Johannes
Airborne has agreed to settle a class action lawsuit over false advertising for $23.3 million, according to one of the groups involved in the suit.
Related Articles
Legal & Regulatory roundup
Jul 30, 2008 6:05 AM, PROMO Xtra, By Patricia Odell
After months of analyzing confidential information from 44 major food and beverage marketers...
Jul 30, 2008 6:04 AM, PROMO Xtra, By Amy Johannes
Supermarket chain Stop & Shop Supermarket Co. has filed a lawsuit against rival Whole Food Market claiming the company violated its trademark ...
Jul 28, 2008 6:05 AM, PROMO Xtra, By Amy Johannes
Supermarket chain Stop & Shop Supermarket Co. has filed a lawsuit against rival Whole Food Market claiming the company violated its trademark and stole its marketing campaign, according to news reports....
May 21, 2008 6:04 AM, PROMO Xtra, By Patricia Odell
The International Council of Beverages Association, the worldwide trade association representing the non-alcoholic beverage industry, has adopted voluntary guidelines on marketing to children...
Apr 10, 2008 6:05 AM, PROMO Xtra, By Brian Quinton
Marketers may find themselves in the regulatory crosshairs if the economy experiences a sustained downturn, as state and federal regulators look to replace lost tax revenue by getting more aggressive about enforcing laws in areas like truth in advertising and “green” claims....
Mar 20, 2008 6:05 AM, PROMO Xtra, By Amy Johannes
Reebok International Ltd. has agreed to pay $1 million to settle a case with federal consumer protection authorities stemming from a recall of its charm bracelets that contained toxic levels of lead and contributed to the death of a 4-year-old boy....
Mar 6, 2008 6:05 AM, PROMO Xtra, By Amy Johannes
Airborne has agreed to settle a class action lawsuit over false advertising for $23.3 million, according to one of the groups involved in the suit....
Feb 29, 2008 6:03 AM, PROMO Xtra, By Patricia Odell
Baby Einstein has overhauled and debuted a new Web site this month following a Federal Trade Commission inquiry into complaints of deceptive marketing....
Feb 22, 2008 6:05 AM, PROMO Xtra
A group of state attorneys general have asked brewers Anheuser-Busch and Miller Brewing for more information about the way they market caffeine-infused alcoholic beverages in their product lines....
Jan 1, 2008 12:00 PM, Brian Quinton
For two years now, Internet celebrity Matt Harding has been dancing around the world: rocking in Rwanda, shimmying in the Shetland Islands and blogging...
Nov 6, 2007 6:04 AM, PROMO Xtra, By Amy Johannes
A Wal-Mart executive who was fired from her job last year has decided not to pursue further legal action against the company....
Jul 1, 2007 12:00 PM, By Joseph Lewczak
International promotions are occurring at a rapid pace in every product category as more companies sell to a global audience. While going global is not...
May 1, 2007 12:00 PM, By Gonzalo E. Mon and Alysa Zeltzer
All businesses that collect and handle consumers' personal information including those that do sweepstakes need to be aware of applicable laws and identify...
Mar 1, 2007 12:00 PM, By Joseph Lewczak
There's no doubt that promotional tactics are an effective way to increase consumer awareness of, and interaction with, a brand's products, with the ultimate...
Jan 26, 2007 6:04 AM, PROMO Xtra, By Betsy Spethmann
Julie Roehm filed a lawsuit last month against Wal-Mart Stores for breach of contract and fraud stemming from her dismissal from Wal-Mart in October, PROMO has learned....
|
|
Special Report on Email
Executive summary:
How important is it that your e-mail campaigns get white listed? Well, look at it this way: How important is it that your messages get delivered?
Download the full report
Sponsored By:
Featured Webinar
In an industry littered with competition and product variation, promotional suppliers, event marketers, agencies, and other promotional vendors need to re-evaluate the ways in which they collect data and communicate with potential customers. No longer are recipients tolerating irrelevant marketing materials, via email or any other medium. Sending relevant, targeted offers that they WANT to receive is essential in order to acquire new customers and grow your business.
Learn more now...
RESOURCES: Helping You Find Solutions
Find me... an AGENCY
GET LISTED IN PROMO'S SOURCEBOOK
Find me... new PRODUCTS
I need... a GOOD READ
|
IN THE NEWS
