September 1, 2008
Cover Story
Fuel prices make marketers work hard for their money
Rob Bilancik is in a Bass Pro Shop in Gurnee, IL, shopping for a hunting bow for his 14-year-old son. It's a late birthday present, delayed mostly because...
The Players
Consumer Driven
By the time all was said and done, more than 700,000 people had registered to take part in a contest to create the newest flavor of Mountain Dew. More...
Magic Makeover
When it comes to engaging content, The Walt Disney Co. suffers from the classic embarrassment of riches. Just this year, it's seen the explosion of recording...
Free Flight
TLC Marketing is trying to make good on a promotion that almost sounded too good to be true, and in many ways, it was. Dockers offered shoppers who purchased...
Legal CheckUp
Over the past few years, various states have passed new laws regulating rebates and, as a result, offers that were lawful a few years ago now violate...
Lasting Impressions
In the game of experiential marketing, it isn't always easy to tell just how many points a marketing company scores with its target audience. Objectives,...
Be Like Kanye
What could be better than being as cool as Kanye West? Well, perhaps growing a working pair of Michael Phelps gills. But a summertime promotion teaming...
Pop a Shop
a pop-up store, appeared in Los Angeles last month selling a new fashion brand inspired by the Pink Panther. But despite the neatly arranged racks of...
Opinion
Selling Out
For McDonald's, it was a true breakthrough: a deal to place its product cups of (fake) iced coffee in a place that had been strictly off limits: front...
Nutritional Standards
I pledge allegiance to the We all know how it goes, or how we think it goes. The unconditional daily declaration to America and the values she holds dear....
Features
Eco-Friendly
Best known for its household bleach, The Clorox Co. now wants consumers to think In January, the company introduced Green Works, a plant-based line of...
Safety First
Do you ever think about the safety or overall sourcing of your promotional items? Probably not, but you should. Last year California State health officials...
Tactics
Web Marketing 101
Let's face it every Web site is a marketing Web site. Whether it is a company trying to sell a product to a customer or a 15-year-old high school girl...
P&I Research
Champagne Tastes
Despite the economic downturn, more companies are offering customer-based incentive programs in hopes of boosting their bottom line....
Promoland
Custom Fit
Somewhere, some little girl is prancing around in light blue Keds sneakers decorated with dog bones, an image of a cute pup and the words I love Sadie....
RNC Tire Gauge Stunt Deflates
It was a stunt destined to last, in media time, for about as long as it takes to check your tire pressure. When Sen. Barack Obama said in an Aug. 1 campaign...
Limited Edition
Nine emerging artists have been given a unique medium on which to showcase their inspirations: tequila bottles. Proximo Spirits, the makers of 1800 Silver...
