August 1, 2008
The Players
Turf War
For u.s. companies, olympics sponsorships strengthen their global profile, while providing a chance to score points with TV viewers on the home front....
Have You Seen Us?
At first glance the notice plastered on the newspaper box or streetlamp looks like every other forlorn cry for assistance in the big, not-very-pet-friendly...
Campaign Index
NESTL Loss for Lyrics Nestl is on the hunt for lyricists as part of a video contest to promote its new Giant Chewy Nerds candy. Teens and tweens can submit...
Smooth Operators
Starbucks is one of a number of quick service restaurants trying to elbow its way into the lucrative market this summer for healthful smoothie drinks....
Film Fest
Without doing one ounce of marketing in grocery stores, Dibs is hoping to drive sales of its ice-cream with a new customer, 13-year-olds and up. It's...
Card Tricks
Those cute little American Greetings cards for kids just got a little more entertaining. The cards will soon double as gifts, each including a code to...
Print on the Run
Anyone whose memories of the Internet economy extend back to sock-puppet spokesmen and sites devoted to toys should remember the CueCat, a cat-shaped...
Always Ready, Always There
The levees holding back the surging floodwaters of the Mississippi River near Chattanooga have broken. In an eerie echo of the tragic New Orleans flood,...
The Personal Touch
Face mapping is not likely a term widely understood by the greater American population. But if Dermalogica has its way, it will be one day. Dermalogica...
Opinion
Fall of the Machines
Have you heard about the Netflix prize? The mail-order movie rental mogul is offering $1 million to anyone who can develop an online movie recommendation...
Lesson Plan
Most of us who played sports growing up dreamed of one day being good enough to turn pro. Even after reality set in, our passion for sports remained undiminished...
Bull Run
When my group arrived in Pamplona, Spain, last month to partake in the San Fermin festival, better known as or the running of the bulls, one in the group...
Features
College Bound
At 55 college campuses this fall, free notebooks will be handed out that include the school's logo, maps so students can find their way around and a $10-off...
Shakin' It Up
The ballgame has ended, but the fans sit transfixed by fireworks bursting into brilliant colors beyond the outfield wall, as they do every Friday night....
The Summer of Slurpee
For more than 40 years, kids have been going to 7-Eleven to mix up frozen slushy Slurpee drinks to ease the summertime heat. This season, senior director...
Conectado!
When it comes to connecting with the massive U.S. Hispanic market, most advertisers don't know which side the iguana chews on. And if you don't know what...
Tactics
Customer Care
Providing in-store guidance, advice and direction for shoppers may be a missed opportunity to cross-sell and up-sell and, most important, cement relationships....
Promoland
Heavenly Coffee, Indeed
Some promo opportunities come along once in a lifetime. Specifically, at the end of that lifetime. That's what Dennis Crawford, marketing director for...
Spinning Ty Cobb
Ty Cobb wasn't such a bad guy really. That's what Tom Stanton, author of Ty and the Babe, is out to prove with his self-styled Ty Cobb Reputation Reformation...
Survivor Bets on Lottery Tickets
The hit TV series has found another way to show fans that taking a chance can sometimes pay off: branded lottery tickets. It's about expanding and extending...
