July 1, 2008
THE PLAYERS
Shelf Help
Borders wants to sell you a book online at last. That's right. The chain hadn't sold books on the Web until it relaunched its site (www.borders.com) in...
Beautiful Bovines
The glorious cows of CowParade, those memorable herds of dozens of colorful and funky fiberglass bovines seen grazing along sidewalks and in plazas in...
Rest Stop
Families traveling by car across the country often mark their progress by stops at the Cracker Barrel Old Country Store for a bite to eat or to peruse...
Who Let the Dogs Blog?
On the Internet, no one knows you're a dog, the cartoon says. But if you're a dog and don't care who knows it or a cat comfortable with your feline side...
A Helping Hand
For most Americans, the spread of AIDS in Africa is a crisis that might as well be happening on another planet. World Vision, a non-profit Christian organization...
OPINION
The Comeback Kid
Grocery shoppers have a new mindset: They're siphoning money away from milk and eggs and putting it in the gas tank. Some are listening to consumerists...
Wireless Wilderness
Spending on mobile phone marketing in the U.S. is expected to increase steadily from $421 million in 2006 to approximately $5 billion in 2011. But as...
FEATURES
Flying the Coup
Want to pull people into your store? Try coupons. Maybe you'd like to reactivate old customers or encourage sampling? Same advice. But that doesn't mean...
Putting E-Mail in Motion
If You Use E-mail as part of your promotional campaigns, you're probably already checking to make sure that your messages get delivered. You may also...
Solid Gold
About 20 years ago, Run-DMC stepped onto the stage at a sold-out Madison Square Garden in their signature white Adidas Shell Tops. Then, with Adidas executives...
Mighty Mattel
How's this for a cushy job? Richard Dickson became Mattel's head of global licensing when he signed on as the company's senior vice president for marketing,...
PROMOLAND
Sweet Scents
What do raspberry Danish and candles have in common? Entenmann's hopes it's the sweet sound of sales ringing up at the cash register. The company, best...
When Worlds Collide
Software game The Sims offers simulations of human life's big events marriage, old age and death but its big draw has always been something even more...
Survivor Shines On
Fans of CBS's series can bring a piece of that reality series to their backyards next year when torches just like the ones on the show go on sale. Facsimiles...
TACTICS
The Young Prefer Mail
A decade ago, industry soothsayers broadcast grim predictions for the future of direct mail. The Web was booming and e-mail accounts were fast becoming...
ARTICLES
Stacking Up
When it comes to shoppers returning to the same store time and time again, Wal-Mart is a dominant force across all retail categories. But the discount...
Mobile Couponing on the Grow
People like saving money; people like cell phones. So they'll love the two together, right? Not necessarily. Users see their cell phones as personal space...
The 2008 Promo 100(June)
I must express how disappointed I was in the process this year. Each year we clawed our way to a better position based on a creative product. We were...
Correction
The contact information and services identified for the listing for Centra Marketing & Communications, LLC, in the Promo 100 (No. 84) are incorrect. The...
