June 1, 2008
Articles
It's that time of year again.
PROMO has compiled the much anticipated ranking of the Top 100 U.S. promotion agencies. The list will be unveiled during a Webinar scheduled for June 2 at 9:00 a.m., along with the announcement of Promo's Agency of the Year.
Making the List
The process of assembling this year's Promo 100 ranking of the U.S.'s top promotional marketing agencies is markedly different from that of past years....
51st State?
Irish-born English dramatist George Bernard Shaw once quipped that England and America are two countries separated by a common language. Today, however,...
Brand Weaver
It's the epitome of what the entertainment business calls a show meaning TV, computer and mobile phone. When DEA agent Lucky Chance takes off in his Dodge...
Hollywood and Vines
For a 50-year-old licorice brand, Red Vines is looking pretty plugged in. The candy ran its first online art contest in 2006, soliciting users' drawings...
Viva Beisbol
When State Farm was considering a promotional strategy to reach Hispanic consumers, the home and car insurer settled on a core cultural interest for Americans...
Hola or Adios?
All Hispanics are not alike. As with any demographic group, consumers with Latino cultural backgrounds break into various sub-segments, each with special...
Letters to the Editor
WORST PROMOTION?(Simpsonized, May) I have seen you guys present the Interactive Marketing Awards for great campaigns at the Interactive Promotion Summit....
Take a Stand
As I write this, the local news is covering massive protests of the Olympics torch relay in South Korea, while the BBC is reporting that a shipload of...
Barroom Brawl
When did selling booze get so nasty? Hillary Clinton was only buffing her blue-collar cred by downing a shot of Crown Royal Canadian Whiskey before the...
No, It's not Travis Bickle
The votes are in it's a mohawk! The shaggy head of New York Knicks' forward David Lee was hacked into a mohawk last month after beverage marketer Glaceau...
PETA Promotes Cause in Derby Tragedy's Wake
People for the Ethical Treatment of Animals will be pleading its case against equine mistreatment in thoroughbred racing on June 7 at the Belmont Stakes...
