April 1, 2008
THE PLAYERS
Before You Board
Airplane trips can be anxiety-ridden for obvious reasons. So it makes sense that Pepcid was on hand, providing 100,000 two-count samples of the chewable...
Absolut Zero
Absolut Vodka is going green this year and it has nothing to do with its pear-flavored product. The company announced back in January that it would kick...
Breakfast Stumping
Denny's is playing off the current political season with a marketing campaign that urges people to vote, not for the remaining presidential candidates,...
Less Painful Filing
Benjamin Franklin once quipped that nothing in this world is certain but death and taxes. As one of America's father founders and a savvy businessman,...
Drive Proudly
Most major league baseball teams used to have a bullpen car to drive relief pitchers from beyond the outfield fences down the foul line so they would...
Text Drive
Text messaging figures to be more prominent in Land Rover's future marketing plans. A few successful tests over the past year have driven attendees to...
RETAIL
What About the Change?
Maine is the latest state to come to the rescue of consumers tired of feeling pressured to spend more than a gift card's value to use up the often small...
Hungry Heart
Heart disease is the No. 1 killer of American women. That sobering statistic is not lost on Kellogg Co. Some 5 million boxes of the cereal giant's Smart...
INTERACTIVE
Old School Game
Not all digital marketing happens in cyberspace. It can start on a physical disc and get attached as a premium to some other product. Pick the right product...
Not Stuck in a Cave
Geico's cavemen still show up regularly on TV ads and especially on the Web, even though their ABC sitcom was cancelled in November after six episodes....
EXPERIENTIAL
Don't Shut off Your Phones Yet
Play protocol usually dictates that patrons shut off their cellphones upon entering the theater. That's increasingly not the case these days with many...
COVER STORY
No Smoking
If you're of a certain age, you'll remember which cigarette brand claimed to taste good, like a cigarette should even if you don't smoke. You may also...
FEATURES
KFC Wings It
KFC is changing its recipe. Not the way it seasons chickens it perfected that a long time ago. But it is reaching for a new audience: 18- to 25-year olds...
Start Thinking About Landing Page Optimization
Imagine that you are in charge of online marketing for your organization. You have slaved for months to tune and optimize your campaigns. Countless hours...
TACTICS
Coupons to the Rescue
Beginning next month, U.S. households will receive a tax rebate check from the federal government. The money is intended to stimulate economic activity...
COMMENTARY
Everybody Wants to be in the Movies
The Motion Picture Association of America reported last month that the average cost of producing and marketing a movie in 2007 by the major Hollywood...
Busch League
My first trip in years to Sea World in Orlando, FL, was an eye-opener. It was great fun and very educational, but you can't miss the Budweiser Clydesdales...
Customer Centricity
We are now in an era where the marketplace is so cluttered that it is more difficult than ever for any one firm to stand out from the competition or even...
Letters to the Editor
UNCASHED CHECKS ARE THE REAL PROBLEM (What Rebate? March) I enjoyed your article on rebate issues facing promotionally active marketers and fulfillment...
PROMOLAND
Sweet Whiff of Politics
An enterprising woman has tapped into the long-held belief by many citizens that politics stinks. To sweeten the aura, April Cline, a certified life coach...
Imitation Isn't Always The Sincerest Form of Flattery
It probably seemed like a good guerrilla move at the time. Then the wheels fell off. During New York's Fashion Week in February, DKNY launched a sweepstakes...
