November 1, 2007
Cover Story
Radio Lives
In 1951, radio promotions pioneer Todd Storz caused legendary traffic jams in Omaha, Neb., when his local station KOWH gave clues to listeners where they...
Features
The Latin Club
Veronico Trujillo was hungry for a handmade tortilla. But he couldn't find a good one, so he opened a small shop in Los Angeles called La Tortilleria...
MmMMcDonald's
Granted, young adults are too old for the Happy Meal. But they're just the right age for McDonald's other products, and the brand has turned to music...
Justly Enriched
Thinking of starting a promotional campaign? Save your money until you know your staff is behind you. That seems to be the view, at least in part, of...
Commentary
Blowin' in the Wind
The music industry is reeling. With every report of a double-digit drop in CD sales, another nail is delivered in the coffin of physical media. After...
The Burden is On You
I'm a longtime Verizon Wireless customer, but it took an article in the New York Times last month to make me aware that the company plans to share my...
Trend Spotting
One of the Most powerful steps a product or brand can take to get an edge on competitors and make more money is to respond to cultural developments in...
Letters
Crumb on Marketing
Editor's note: Want to know what the other side thinks? I received the following hand-written letter from legendary comic book artist R. Crumb in response...
The Players
Jump!
Carmela Leon watched the women jumping and shook her head. Not me, not today, she laughed. And not in these shoes. Her footwear may have kept her from...
Resuscitating Morris
It's a myth that cats have 9Lives; they might have a tenth. The venerable cat food with the clever name was on its last legs. It needed a new lease on...
Pomp and Circumstance
Experiential usually implies an event experienced by many. Wells Fargo's horse-led coaches in the annual Tournament of Roses Parade this coming Jan. 1...
Campaign Index
CONAGRA FOODS Shrek's Quest for the Crown ConAgra Foods is running on an-pack promotion and instant-win game featuring six of its products tied to the...
Retail
Goes Best With
Visa has been trying to nudge its upscale customers to use their credit cards in connection with a wine pairing pilot program for the home and in local...
Fashionable Fixtures
It's no secret that the lifestyle trend in retail has been successful. The Lifestyle Center as a retail format has transformed the American shopping experience....
Trade Off
What gets promoted at retail is not by accident or left to the whims of individual store managers. A new study released in September by retail consultancy...
Interactive
Very Internet People
Social networks are great Just ask the 40 million active users who have joined Facebook since its launch in 2004. And advertisers have also felt their...
Experiential
Say Cheese
You could tell you were in the right place by the smell in the air: a wafting whiff of cheese fondue simmering with wine and herbs. Go straight through...
Marketplace
Rebate Ruckus
Consumer rebate programs are under siege. Complicated redemption rules, high resubmission and rejection rates and long waits for checks have triggered...
Promoland
A Dazzling Palette
What's driving eyeballs to packaging? Color. And 2009 (that's right, plan ahead) is expected to be the year of cleaner and brighter hues. Yellow is making...
Oops, She Did It Again
Back in the day when Britney Spears didn't wear wigs, the then-fresh young talent and face was apparently a hot property for product endorsements. Rewind...
Forever Finicky
9lives has resurrected Morris the Cat to be its mascot. Why not? Nothing else was working, as our story on page 10 explains. The new cat is actually the...
