October 1, 2007
Cover Story
Sticky Situations
Think viral marketing is hard? Try antidote marketing, applying a tourniquet-or a full-body cast to a brand injured by toxic public relations hits. Plenty...
Features
On the Cheap
It's a nagging question: How do you stretch your dollars on a tight budget say, six figures or less? There's no magic formula. But you can go far with...
Cats Reign
Meow Mix has a fairly simple marketing theme, as such things go. It's that cats should be pampered according to their taste. And the $350 million-a-year...
Hooray For Us
CAMPAIGN OF THE YEAR PRODUCT RED CLIENT: Gap, Inc. AGENCY: A Squared Group The promotions agency A Squared Group pulled off an amazing feat last year...
For Me?
If you want to really motivate employees for exceptional job performance, remember that not everyone is looking for money. Consider giving them an experience...
The Players
Life Lessons
There's no substitute for hands-on experience. That's why Panasonic North America is rolling out a small convoy of demo trucks full of high-definition...
Full Court Press
Basketball may be perceived as an American sport, but the National Basketball Association is looking to expand its international profile in a series of...
George Lois on George Lois
Few art directors have had a career like George Lois. He left Doyle Dane Bernbach in 1960 at 28 to start Papert Koenig Lois because he was convinced creatives...
Retail Goes Feng Shui
Have you been having an easier time these days finding your favorite brand on a supermarket shelf? Now there's empirical evidence that an uncluttered...
CAMPAIGN INDEX
MARS SNACKFOOD U.S. M&Ms Halloween sweepstakes M&Ms is out with a Halloween sweepstakes that offers the chance to win $1 million. People who buy large...
Picture-in-Picture
Google earned kudos in September 2006 for enticing video sharing site YouTube away from its rivals and into the Googleplex. But almost immediately, the...
Virgin Territory
Mobile Marketing risks looking like it's all hat and no cowboy. Agencies and advertisers know the 213 million mobile phone users in the U.S. are a highly...
Marketplace
Sweet Spot
The overall decline in coupon redemption rates in the U.S. and Canada raises a question as old as coupons themselves: What prompts a consumer to redeem?...
PROMOLAND
Big Apple Impressions
nobody looks exactly like maria sharapova, but look-alikes of the lanky Russian tennis star apparently are close enough to pique the interest of Big Apple...
Shopping Habits
Economic mood The economy is a core influence. When it is positive, shoppers feel more freedom to be selective about where and how they shop. When the...
15 and Fabulous
It was not that long ago that five superheroes took over television programming and the toy aisle. The Power Rangers, who turn 15 this year, were born...
Commentary
Apples and Oranges
Can we please get everyone to agree on a promotional lexicon? I'm getting a headache from the debate raging here in the office. For starters, what exactly...
Protect Our Children?
When the magic words are uttered, We need to take action to protect our children, what is the reaction of any law-abiding person of high moral character?...
Responsibility Counts
This is one of the most disturbing movies I have heard about, let alone the advertising campaign that they want to do promote this. I am in complete disgust....
Sorry, Suckers
I could almost hear the at Apple in my New York office. The company messed up this summer by cutting the price of the iPhone by $200 after thousands of...
