September 1, 2007
Cover Story
SACKED
Celebrity athletes have taken some serious hits lately, getting caught in any number of unflattering situations. And marketers who've chosen them as sponsors...
Features
PROMO 2007 Industry Trends Report
It may not signal a boom. But growth in promotion marketing last year was hardly shabby. Our annual survey reveals a blurring of advertising and promotions budgets. In fact, two-thirds of all firms now plan promotions as part of their overall marketing strategy. That's up from last year. Even better, last year's marketing budgets were pretty evenly split among consumer promotion, general advertising and trade All of which means that promotion can no longer be viewed as below the line-a term that used to be an insult on Madison Avenue. Click here for the full report....
The Graying of Nintendo
Things were almost too easy for Nintendo. It had the perfect audience for its video games: teenage boys. Who needed anyone else? Well, Nintendo did. At...
The Players
Enchanting Times
If Ardea Beverage has its way, grocery shoppers will be on the hunt next month for a can of soda that can be exchanged for a family vacation. The company...
Grindhouse rules
It's impossible not to watch. A man in a white lab coat, safety glasses and a blissed-out grin stares straight into the camera holding a wooden garden...
Interactive
Guessing Game
How many gumballs are in that virtual machine? The three people who come closest to guessing will win brand-new Dell Inspiron notebooks. That's the crux...
Experiential
Seeing Is Believing
Several years into the DVD format war, the Blu-ray army has invaded the malls. Walt Disney Studios last month launched the Magical Blu-ray Tour, which...
Marketplace
Free Monkeys for All
That's right, everyone who reads this article about premiums gets a real live monkey, free! Think of all the hilarity that will ensue! How surprised your...
Promoland
The Road to Wellville
If ever there is a Promotions Hall of Fame, a corner should be reserved for Hulbert Harrington Warner, a businessman who suffered from kidney trouble....
Agencies on the Tube
Last month, we told you about our favorite new TV show Mad Men. The series, on the cable network AMC Thursday nights at 10 p.m., deals with a fictional...
Commentary
Tough Times for Mattel
It's going to take a marketing miracle to get Mattel out of this one. The toymaker last month recalled 253,000 Chinese-made toys tainted with lead paint...
Those Were The Days
“Mad Men” captures advertising’s golden era...
