August 1, 2007
Cover Story
All The Mad Men
New TV show explores how Madison Avenue used to be ...
Features
My Doritos
Doritos needs help. Or so it would seem, given its constant search for consumer-generated marketing creative. First there was the Crash the Super Bowl...
Card Tricks
Sure, you loved that pink fluffy kitten sweater from Aunt Bertha two Christmases ago, even if it was three sizes too small. And the year before, you adored...
Community And Content
Although the next generation of marketing is in its infancy, the social web is already having an effect. More to the point, you're going to be caught...
The PRO Awards
This year's finalists are an elite collection of agencies doing some of the best work in promotional marketing. Campaign descriptions can be viewed at...
The Players
Finish Line
Klondike, the ice cream bar, is the latest brand to join an elite group of Unilever products tied to NASCAR. Racecar driver Kasey Kahne represents nine...
Driving Diversity
Car racing inherently has its risks. So it makes perfect sense for Allstate to be the official insurance company for NASCAR. It also makes sense that...
Jackpot!
An iconic board game like Monopoly is recognized throughout the world. And its maker is capitalizing on that notoriety by expanding a licensing deal to...
Band wagon
American idol is television's No. 1 series. So it makes sense that TV Guide would piggyback on the show's popularity. This summer, the magazine is co-sponsoring...
Retail
Moving Pictures
When Champlain Chocolates wanted to boost holiday sales, it launched an animated e-mail. Sales jumped 49%. The chocolate maker, which operates a store...
Going Once, Going Twice
Stouffer's, the longtime maker of frozen dinners, has put a new spin on loyalty. Valuable prizes are up for auction in exchange for rewards points collected...
Interactive
RX: ONLINE
Both consumers and physicians alike research medical treatments online. So it's of no surprise that a new survey found that drug makers are spending more...
The Good Life
Chivas Regal shows off globe-trotting ambassadors via travelogue and entertainment Web destination ...
Experiential
Top This
Been awhile since you've chewed bubble gum? Then maybe the bubble-blowing contest in Chicago last month wasn't for you. But the 30-year-old gum brand...
Down Under
Aussie rock bands topped the charts at an event last month where a crowd sampled their first taste of Black Wattle Ale. The brew is just one in a line...
Commentary
A Tale of Two Rivals
There's no love lost between Microsoft and Apple Computer. Since the mid-1970s Bill Gates and Steve Jobs have been pretty much obsessed with each other....
Apology Accepted
Ok, I admit it. I take a little nip here and there. And my favorite nip is a colorless juniper berry potion called gin. I experiment a lot with the newest...
Defending Your Movie
If you're driving around Los Angeles or New York anytime next month, you might see ads that depict images of suicide, such as people electrocuting themselves...
PROMOLAND
Drive My Car
Buying a new car? Clear Channel Radio is encouraging listeners to test drive cars and then share their thoughts online and on air. The promo, Test Drive...
Rebate Strategies
For the past 30-plus years, mail-in rebates MIRs have been a popular and viable sales promotion strategy for marketers to increase sales of their products....
PROMOLAND
Next time you're in the video store or on Netflix looking for a rental title, consider Punch-Drunk Love. Ostensibly a vehicle for Adam Sandler to demonstrate...
Letter to the Editor
A Word from Mom
Like many of your readers, I am the mother of a teen. And, as is the case with most teenagers, my son is aware of the world around him. A world that includes...
