July 1, 2007
Cover Story
Green Street
It's one thing for a coffee bar chain to support the environment. It's quite another for a bank to do it. Yet HSBC did just that in a recent campaign...
The Players
Stoking the Fire
A Senate Committee is voting this month on a bill that would put regulatory authority to restrict tobacco advertising and sales in the hands of the Food...
New Jersey Headache
A bill is moving through the New Jersey legislature that, if enacted, would establish such onerous sweepstakes rules that many brands would likely avoid...
Going Global
International promotions are occurring at a rapid pace in every product category as more companies sell to a global audience. While going global is not...
Retail
Hooked on Going Mobile
Hooked on Phonics Became a household name thanks to its omnipresent direct response television commercials and infomercials. Now, the 20-year-old marketer...
Build-A-Penguin
Build-A-Bear Workshop, Inc.'s flagship product might be a teddy bear. But a recent trend is that the kids who frequent the retail chain's more than 275...
Interactive
Mom 2 Mom
Playgrounds used to be the primary place where mothers traded tips on parenting as their children played in the sandbox. Moms are more likely now to discuss...
Experiential
Sweet Memories
Skinny Cow has found the perfect event for consumers to sample its ice cream. It is the only food brand that has a booth at scrapbook conventions where...
Commentary
Swept Away
I had dinner with a good friend several weeks ago. Over a shared plate of wings and skins, I asked how her mother was doing. She said her mom is afraid...
Loyalty
Top of Wallet
With the average American household belonging to 12 different loyalty programs, marketers are looking for new ways to stand out. But it's not easy. The...
Best Customer
Loyalty programs have become a core component of many plans focused on rewarding more frequent and higher value transactions. Their proliferation gives...
Tactics
Nothing Like Free
It's a long slow road from retailer's shelves into the hands of the consumer. How do you speed it up? What's a shortcut to stimulating demand? The shortcut...
Stupid Vs. Strategic Sweeps
Stop and ask yourself, Do I know a Stupid Sweepstakes from a Strategic Sweepstakes? First, answer these three simple true/false questions. Sweepstakes...
Features
24/7: Promo Marketers' Salary Survey
There are cases when the job possesses the man even after quitting timeit may affect his attitude toward all of life. Studs Terkel, (1972) The great Chicago...
Serving Sprite
What do kids in China and the U.S. have in common? Cell phones. That's what Sprite is banking on as it launches The Sprite Yard, a social network accessible...
Ready, Aim, Shop
U.S. soldiers in Europe will be getting a surprise this summer. They will be handed a free slice of Land O'Lakes deli cheese when they enter their local...
Homework
The Backwards Halo
Well, Einstein was right about one thing. Everything is relative. I figured it out when I was buying pajamas. Or was it the cereal? No, it was the pajamas....
Editor's Note
Here, There and Everywhere
It was roughly 40 years ago that sgt. pepper told the band to play and the Beatles ushered in the modern rock era with their most psychedelic album. Not...
Letters to the Editor
RECONNECTING US Re: Frankel's Begets A Party (May, 2007) This is so long overdue! Thank you so much for the wonderful piece on the retirement of the Frankel...
Promoland
Generation Gap In The Workplace
You hear it all the time. Employers only want to hire young, single people fresh out of college so that they don't have to pay high salaries and medical...
And The Winner Is
Regina Marlborough was cruising the Web when she happened to come across the Promo Swag Bag Contest. She entered, and won. I always just see what's out...
Is It Live Or Is It Memorex?
Leo Burnett's advertising campaign first posed the provocative question in 1971. Ella Fitzgerald's recorded voice shattered a wine glass in one of the...
