June 1, 2007
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The Players
Lolita Lives
Would you let your 10-year-old daughter go out wearing a short skirt and fishnet stockings? Probably not. But she may be getting the message that she...
Home Grown
The polish vodka brand Pravda is looking to expand its U.S. presence from its American beachhead in Philadelphia. Pravda manufacturer and importer Jacquins...
Book Worms
Feeling like an outcast in high school is a sad, but true reality for many young girls. DC Comics is playing into that awkward feeling with the debut...
Retail
Watch n Win
Let's face it. Buying a mop is a mundane task. So, how does that handy, ever-important cleaning tool largely hidden away in a kitchen cupboard get noticed...
Feed Me, Supervalu
Grocery Giant Supervalu is firing up the summer grilling season with an online sweepstakes and advergame for its four regional supermarket chains: Albertsons,...
Interactive
Made for Each Other
Dairy Queen Has Launched its largest campaign since the popular ice cream dessert called Blizzard debuted in 1985. The company has a $25 million budget...
Experiential
Power to the People
There's a Pivotal Moment in the classic rock concert film when an announcer bellows: It's now a free concert, man! He should have only known. For the...
Commentary
Urban Desire
In the mid-1990s hip-hop culture crossed over into popular culture, spurring an onslaught of companies dedicated to creating niche campaigns to reach...
Marketing Under the Influence
Conducting some brand recognition research within my family, I asked my 14-year-old nephew what commercials he remembered from Super Bowl '07. He named...
Tactics
Making the Connection
Promotion marketers often rely on call center reps to get samples or product information into consumers' hands. And loyalty and incentive programs are...
Building your Brand
It's more critical than ever to include employee recognition and incentive programs in your arsenal of tools for building brand equity. It's equally important...
Feature
No Sweat
Gatorade enjoys an 80% share in the sports drink market as well it should: The category didn't exist until the beverage was developed 40 years ago for...
PROMOLAND
Opportunity Rings
A survey of 15,000 mobile community users, ages 18 to 25, found that: 48% would accept ads on their mobile phone in exchange for free service or the chance...
Promo Takes the Driver's Seat
Can you name the hottest new car to hit the market this year? You would be absolutely right if you said Promo magazine. Yes, Marketing Drive has created...
Hello, I Must Be Going
Love Happy, the final movie made by the Marx Brothers, hardly ranks with classics like Duck Soup and A Night at the Opera. But it's known for two things....
Homework
Ticketmaster: The New Optometrist
Apparently, I'm getting too old to go to a concert anymore. This has nothing to do with my hearing, or late nights, or even my taste in music, although...
Editor's Note
Reader knows best
Nestled three-quarters into a nearly 2,400-word feature article about the unpredictable nature of book publishing in The New York Times Sunday Business...
Letters to the Editor
Letters to the editor
The Sweet Smell of Success Re: Sniff Sniff (April, 2007) Thank you very much for your wonderful article on scent marketing. It is truly an exciting and...
