March 1, 2007
Features
Bad Boy Marketing
It's every marketer's worst nightmare: a promotion gone terribly wrong. Time Warner's Turner Broadcasting System learned some hard lessons about post-Sept....
Casting Call
If you missed some stunt that a marketer pulled on the street today, don't worry. Chances are it'll end up on TV-and not necessarily on the evening news....
No Anchovies
Jim Ensign knows pizza. He has overseen online marketing for Papa John's for three years. Since 2001, when the online ordering service kicked off, more...
Come One, Come All
March is Memories Month at Garden Fresh restaurants. The chain has informed 500,000 customers through e-mail that a classic creamy tomato soup is being...
PROMO Players
Dogs Rule
For dog lovers, the Westminster Kennel Club Dog Show is their Super Bowl. Like discerning football fans, devotees of man's best friend appreciate it when...
Beananza!
Do you know what happens when you combine one cotton candy jelly bean with one lemon jelly bean? You get pink lemonade. It may sound somewhat complicated,...
Fight Club
As the sun dips on April 5, tens of thousands of young men will settle in sports bars and living rooms to watch on pay-per-view an Ultimate Fighting Championship...
Back to the Future
Playtime is getting techie. At the American International Toy Fair in New York in February, brands were out in full force with gadgets sharpening traditional...
Is There a Doctor in the Store?
Got a cough? Forget the doctor. Go to a grocery store. That's right. Medical clinics are springing up in supermarkets, mass-merchandise outlets and drug...
Legal Check
There's no doubt that promotional tactics are an effective way to increase consumer awareness of, and interaction with, a brand's products, with the ultimate...
The British Invasion
Ordinarily, the launch of a new grocery chain would be good news for packaged goods marketers. But that's not the case with Tesco. The U.K. retail giant,...
Do-It-Yourself Sweeps
Move over, Google. Here comes a shot of Caffeine. Caffeine is a do-it-yourself system that lets small-business owners run online sweepstakes and coupons...
Coupon Redención
So much for the myth that Hispanics don't use coupons. Latins redeem them just as voraciously as other groups, a study by direct mail media company Advo...
Opinions
Innovation, 3; Idiocy, 3
What is it about human nature that makes us want to kick a guy who's down? A lot of folks took a beating in Boston's bomb scare last month. Cartoon Network's...
Respect at Last
A challenging time? Yes. But a great time for those who love a challenge, thrive on breaking new ground and have been deserving a seat at the proverbial...
Editor's Note
Great Expectations
This page doesn't usually contain news, but it does this month. It's that PROMO has a new editor in chief: Larry Jaffee. For those who don't know him,...
