January 1, 2007
Features
The RED Brigade
U.S. shoppers can expect to see a lot more red this year as Product RED, a celebrity driven charity, adds new partners and products. But it remains to...
2008 Cause Marketing Planner
Pick Your Partners Walk for the kids? Support the local library? PROMO's Annual Planning Guide will help you choose cause marketing partners from worthy organizations....
Time Out
Some brands cut back on event marketing in 2006, according to PROMO’s new proprietary trend survey. The good news is that many firms plan to increase event spending this year. And they are now better able to measure results....
Super Duper Bowl
Are you ready for some football? Brand marketers have been for months, but they're no longer thinking only of Super Bowl Sunday. Many have expanded from...
Sunny Days for Sale
Maura Regan not only knows how to sell Sesame Street, she knows how not to sell it. Regan, Sesame Workshop's vice president and general manager of global...
PROMO Players
Running With the Bulls
No matter how much dust flies, spectators will see one thing when Cory Rasch explodes out of a chute this month atop a writhing bull: The Jack Daniel's...
Teen Trouble
Social networking sites have long been a magnet for creeps looking to harm young girls. But parents have a new ally in their fight to protect their daughters:...
If You Believe That
Planning to use a live check as a promotional hook? Think again. Chase Bank and Trilegiant Corp. got into hot water with 17 states over the use of this...
Back to Print
Here's a hot tip for marketers who want to stay in touch with their customers. Take a page from the past and try a customized magazine. Though more costly...
Lounging Around
American Express may be doing a little more entertaining this year. The firm will decide by March whether to expand a pilot program to put upscale lounges...
Editor's Note
Welcome (Again)
It may seem a little strange to see a new face on this page. But it's not so new. I've been bouncing around the ad business for years, mostly covering...
Trendspotting
During Roger Federer’s smashing victory at last year’s U.S. Open, the camera swished frequently to Tiger Woods, who supposedly was there as Roger’s guest. ...
