December 1, 2006
In The News
Wake Up Call
Don't get so smug the next time you have a good promotional idea. Chances are consumers won't get it. A new survey by research firm IMI International...
Hilton Strikes a High Note
Hilton is looking for a few younger travelers. The chain is giving guests a golden key upon check-in that could open a special box in the hotel's lobby....
Bear Necessities
Procter & Gamble is hosting an upscale public restroom in New York City's Times Square this holiday season where it is putting rolls of its Charmin Ultra...
Ah Choooooooo!
Want to create brand impact? Hand out an item that can be found in most women's purses, especially at this time of year. Tissues. ...
Pontiac Contest Seeks Band for New Year's Eve
Thanks to Pontiac, an undiscovered band will take to the stage in Times Square on New Year's Eve. Under its biggest music promotion to date, Pontiac is...
Xtra
11/17 Nintendo launched a multi-million dollar campaign to support the Nov. 19 launch of its new gaming system, Nintendo Wii. ...
Channels
The Meaning of Christmas
Christmas is back. Not that it ever went anywhere, but retailers are using the name in their marketing after years of preferring the more generic What...
Yuletide Lattes
Call it holiday. Call it Christmas. But there will be a certain festivity at Starbucks this season. The firm is handing out 500,000 Cheer Pass cards,...
Entertainment
Lost No More
ABC learned the hard way. The network drew 16 million viewers to its Lost mystery series in 2004. But a half million tuned out in the second year, ...
Features
e-zines are e z
Yule Flip Peppermint Chip. What's that? It's the new Blizzard flavor from Daily Queen. Granted, some of us missed it. ...
I Saw the Light
Talk about inspiration: Every one of this year's Market Leaders created a groundbreaking campaign, or made some other contribution to the promotional...
Rewind
So much for glacially paced evolution. Promotion marketing took defined strides this past year....
Backward Glance
Going for Gold
There's an old saying that Timing is everything, and truth be told, it really is. ...
Editor's Note
Tis the Season
Two words, taboo last year, are back in vogue as holiday shopping reaches a fevered pitch this month. Merry Christmas. The Grinch who attempted political...
