November 1, 2006
PRO Awards 2006—And the winner's are...
Motivating Out of the Box
With an integrated campaign that helped consumers become their best by becoming less work by Brigandi and Associates for client Kellogg's is the recipient...
Categorically the Best
Multidiscipline Campaign National American Wasteland Clients: Activision, Jeep Agency: Entertainment Marketing Partners: BBDO To reach young males, Jeep...
In the News
The Open Road
McDonald's put a new twist on a mobile summer tour. The QSR hit the road with a pair of everyday consumers traveling across the country in an RV giving...
Sara Lee Tunes In Martha Stewart Radio
Sara Lee is cozying up to Martha Stewart Living Radio with a recipe contest. The Joy of Eating contest runs on Sirius satellite radio (channel 112) during...
Dialing Up Enrollment
The Sylvan Learning Center may have finally learned its lesson. For the first time, it is dangling something other than its own preparatory classes as...
Xtra
10/19 Lexus is using a slow-reveal public art exhibit, set against the backdrop of New York City, to show off its new luxury sedan, the LS 460. The exhibit,...
Marketers
By the Book or Book Em
Ocean Spray was told, no sampling allowed at 30 Rockefeller Plaza. That put a major crimp in its plan to bring a 20-by-80 foot replica of a natural cranberry...
Profile
Jim Dudukovich
When Coca-Cola struck up its sponsorship deal in 2002 with a new show, American Idol, the terms were complex. Add ons to the media buy included product...
Channels
Apples to Apples, In-Store
Procter & Gamble is rewiring its in-store dashboard. P&G and a slate of other top marketers are expanding their test of a measurement system that compares...
Feature Story
Bracing for Backlash
Last month, we wrote about marketers' fast-growing interest in social-networking sites as platforms for promotions. Momentum is building even as brands...
The Globe Awards
Bitter's Sweet Win
Aussies may love their beer, but a certain cadre love cricket just as much and a few of them may have helped judge this year's international Globe Awards....
Hot Props
Phone Companies Push Harder to Get You to Switch
Cingular Wireless made waves last month when it sponsored a battle of the bands on YouTube in search of the next Internet star. Verizon Wireless is working...
Backward Glance
Santa's Season Opener
Every Thanksgiving morning, my family cooks a huge breakfast, I light the fireplace and we sit down in our pajamas, part of an intimate group of 60 million...
Editor's Note
Deep end of the talent pool
Much has been made in the business press in recent weeks about the paucity of good candidates to answer the boom in jobs tied to online marketing. The...
