PRO Awards 2006—And the winner's are...

Motivating Out of the Box

Nov 1, 2006 12:00 PM, By Kathleen M. Joyce

With an integrated campaign that helped consumers become their best by becoming less work by Brigandi and Associates for client Kellogg's is the recipient...

Categorically the Best

Nov 1, 2006 12:00 PM

Multidiscipline Campaign National American Wasteland Clients: Activision, Jeep Agency: Entertainment Marketing Partners: BBDO To reach young males, Jeep...

In the News

The Open Road

Nov 1, 2006 12:00 PM, By Amy Johannes

McDonald's put a new twist on a mobile summer tour. The QSR hit the road with a pair of everyday consumers traveling across the country in an RV giving...

Sara Lee Tunes In Martha Stewart Radio

Nov 1, 2006 12:00 PM, By Patricia Odell

Sara Lee is cozying up to Martha Stewart Living Radio with a recipe contest. The Joy of Eating contest runs on Sirius satellite radio (channel 112) during...

Dialing Up Enrollment

Nov 1, 2006 12:00 PM, By Andrew Scott

The Sylvan Learning Center may have finally learned its lesson. For the first time, it is dangling something other than its own preparatory classes as...

Xtra

Nov 1, 2006 12:00 PM

10/19 Lexus is using a slow-reveal public art exhibit, set against the backdrop of New York City, to show off its new luxury sedan, the LS 460. The exhibit,...

Marketers

By the Book or Book Em

Nov 1, 2006 12:00 PM, By Patricia Odell

Ocean Spray was told, no sampling allowed at 30 Rockefeller Plaza. That put a major crimp in its plan to bring a 20-by-80 foot replica of a natural cranberry...

Profile

Jim Dudukovich

Nov 1, 2006 12:00 PM

When Coca-Cola struck up its sponsorship deal in 2002 with a new show, American Idol, the terms were complex. Add ons to the media buy included product...

Channels

Apples to Apples, In-Store

Nov 1, 2006 12:00 PM, By Betsy Spethmann

Procter & Gamble is rewiring its in-store dashboard. P&G and a slate of other top marketers are expanding their test of a measurement system that compares...

Feature Story

Bracing for Backlash

Nov 1, 2006 12:00 PM, By Betsy Spethmann

Last month, we wrote about marketers' fast-growing interest in social-networking sites as platforms for promotions. Momentum is building even as brands...

The Globe Awards

Bitter's Sweet Win

Nov 1, 2006 12:00 PM, By Kathleen M. Joyce

Aussies may love their beer, but a certain cadre love cricket just as much and a few of them may have helped judge this year's international Globe Awards....

Hot Props

Phone Companies Push Harder to Get You to Switch

Nov 1, 2006 12:00 PM, By Amy Johannes

Cingular Wireless made waves last month when it sponsored a battle of the bands on YouTube in search of the next Internet star. Verizon Wireless is working...

Backward Glance

Santa's Season Opener

Nov 1, 2006 12:00 PM, BY ROD TAYLOR

Every Thanksgiving morning, my family cooks a huge breakfast, I light the fireplace and we sit down in our pajamas, part of an intimate group of 60 million...

Editor's Note

Deep end of the talent pool

Nov 1, 2006 12:00 PM, BY KATHLEEN M. JOYCE

Much has been made in the business press in recent weeks about the paucity of good candidates to answer the boom in jobs tied to online marketing. The...

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