October 1, 2006
In the News
Costume Party
Captain Morgan has taken one of its long-time successful Halloween sponsorships, a garish parade in Key West, FL, to a national level this month, suiting...
On the Wide Screen
TV screens may soon be at a McDonald's near you. A Chicago-based McDonald's is testing a new in-store marketing tool designed to build customer loyalty...
Xtra
9/18 Levi's fans who want to star in the brand's newest commercial can plug their own headshot into its TV spot online that shows a man tackling a jeans...
Profile
Profile: Chris Weil
He's flown almost a million miles already this year. As CEO of Momentum Worldwide, Chris Weil travels between the agency's 68 offices globally, proselytizing...
Marketers
Awash in Pink
In the three minutes it may take you to read this article, one woman will be diagnosed with breast cancer. And as Breast Cancer Awareness month marks...
Consumers
Think Local, Act Bilingual
Miller Brewing Co.'s new recipe for Hispanic marketing is a different kind of bilingual: It's more general-market and more localized, at the same time....
Channels
Coupons Take to Third Screen
Twelve Subway sandwich shop franchises in Buffalo, NY, broke a campaign in mid-August that offers consumers alerts and discount coupons via customers’ cell phones. ...
Hot Props
Bud.TV Sets Stage for Promotion
After news broke last month of the development of Bud.TV costing an estimated $30 million 500 phone calls and hundreds of e-mails streamed into parent...
Legal Brief
Alcohol Marketing Study Under Fire
The Center on Alcohol Marketing and Youth (CAMY) at Georgetown University released a study last month that found alcohol advertising is common on radio...
Feature Stories
Should Friends Be Marketers?
It started like an urban myth. Someone discovered that if you drop a Mentos mint into a bottle of soda you produce a geyser that can shoot 20 or 30 feet...
Box Office Buzz
Whether it was talking cars, sword-wielding pirates or a red-caped flying superhero, consumers' love affair with the movies reignited this year, ending...
PROMO P&I Study Part II
Premiums Pay Off
When Kellogg's set out last year to move more of its Special K cereal off store shelves, it grabbed the attention of dieting women across America by offering...
Homework
The Gift Horse
I'm not much of a clotheshorse, but I do have a soft spot for baby clothes. Specifically, Hanna Andersson baby clothes. I tell you this because my work...
Backward Glance
Golden Anniversaries
History doesn't record who the first marketer was to use an anniversary as a theme for a promotion, but I for one would kiss whoever it was smack on the...
Editor's Note
Under the Influence
Maybe you chalk it up to some sort of neo-globalism; post-Sept. 11, we understand that it's a small world, after all, in ways Mr. Disney never anticipated....
