In the News

Costume Party

Oct 1, 2006 12:00 PM, By Patricia Odell

Captain Morgan has taken one of its long-time successful Halloween sponsorships, a garish parade in Key West, FL, to a national level this month, suiting...

On the Wide Screen

Oct 1, 2006 12:00 PM, Amy Johannes

TV screens may soon be at a McDonald's near you. A Chicago-based McDonald's is testing a new in-store marketing tool designed to build customer loyalty...

Xtra

Oct 1, 2006 12:00 PM

9/18 Levi's fans who want to star in the brand's newest commercial can plug their own headshot into its TV spot online that shows a man tackling a jeans...

Profile

Profile: Chris Weil

Oct 1, 2006 12:00 PM

He's flown almost a million miles already this year. As CEO of Momentum Worldwide, Chris Weil travels between the agency's 68 offices globally, proselytizing...

Marketers

Awash in Pink

Oct 1, 2006 12:00 PM, By Andrew Scott

In the three minutes it may take you to read this article, one woman will be diagnosed with breast cancer. And as Breast Cancer Awareness month marks...

Consumers

Think Local, Act Bilingual

Oct 1, 2006 12:00 PM, By Betsy Spethmann

Miller Brewing Co.'s new recipe for Hispanic marketing is a different kind of bilingual: It's more general-market and more localized, at the same time....

Channels

Coupons Take to Third Screen

Oct 1, 2006 12:00 PM, By Andrew Scott

Twelve Subway sandwich shop franchises in Buffalo, NY, broke a campaign in mid-August that offers consumers alerts and discount coupons via customers’ cell phones. ...

Hot Props

Bud.TV Sets Stage for Promotion

Oct 1, 2006 12:00 PM, By Patricia Odell

After news broke last month of the development of Bud.TV costing an estimated $30 million 500 phone calls and hundreds of e-mails streamed into parent...

Legal Brief

Alcohol Marketing Study Under Fire

Oct 1, 2006 12:00 PM, By Patricia Odell

The Center on Alcohol Marketing and Youth (CAMY) at Georgetown University released a study last month that found alcohol advertising is common on radio...

Feature Stories

Should Friends Be Marketers?

Oct 1, 2006 12:00 PM, By Betsy Spethmann

It started like an urban myth. Someone discovered that if you drop a Mentos mint into a bottle of soda you produce a geyser that can shoot 20 or 30 feet...

Box Office Buzz

Oct 1, 2006 12:00 PM, By Amy Johannes

Whether it was talking cars, sword-wielding pirates or a red-caped flying superhero, consumers' love affair with the movies reignited this year, ending...

PROMO P&I Study Part II

Premiums Pay Off

Oct 1, 2006 12:00 PM, By Kathleen M. Joyce

When Kellogg's set out last year to move more of its Special K cereal off store shelves, it grabbed the attention of dieting women across America by offering...

Homework

The Gift Horse

Oct 1, 2006 12:00 PM, By Betsy Spethmann

I'm not much of a clotheshorse, but I do have a soft spot for baby clothes. Specifically, Hanna Andersson baby clothes. I tell you this because my work...

Backward Glance

Golden Anniversaries

Oct 1, 2006 12:00 PM, BY ROD TAYLOR

History doesn't record who the first marketer was to use an anniversary as a theme for a promotion, but I for one would kiss whoever it was smack on the...

Editor's Note

Under the Influence

Oct 1, 2006 12:00 PM, BY Kathleen M. Joyce

Maybe you chalk it up to some sort of neo-globalism; post-Sept. 11, we understand that it's a small world, after all, in ways Mr. Disney never anticipated....

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