August 1, 2006
In The News
Pedaling Frappuccinos
Aahh, there's nothing quite like an ice-cold beverage to quench your thirst on a hot summer day. Starbucks knows that fact all too well. In a nod to the...
Burger Slayers
Carl's Jr. and Hardee's are on the search for fearless consumers who aren't afraid to show what it takes to devour a good burger. Building off the theme...
Purple Power
There's a new slim purple dude online looking like a Slurpee spoon-straw who is directing consumers in all kinds of directions: Got a code? Snag some...
PROMO Xtra
7/19 Chat boards and message boards have been buzzing about problems with My Coke Rewards point values, disappearing prizes, wish lists and expiration...
Marketers
Collective Accounting
If knowledge is power, quantifiable knowledge is even more potent especially if you are a marketing executive with a vested interest in protecting the...
Consumers
Bagging the Backpack
It started right after the Fourth of July this year. No sooner had retailers moved out the bulk of their patriotic T-shirts, swimwear and camping gear,...
Agencies
Acquisitions Extend Aspen's Reach
Pat O'Rahilly points to a wall-sized photo of trees in Aspen Marketing's headquarters to illustrate the agency's integration strategy. The aspen forest...
Feature Stories
A Cool Front Moves In
You may not have heard about upcoming singer/songwriter Ne-Yo, but Coca-Cola has. It has put its marketing muscle behind the artist this spring banking...
Homework
From Potlucks to Blogs
Potluck season is in full swing here in the Upper Midwest. We wrapped up the school year with a picnic outside the old middle school curried rice, mac...
Backward Glance
Mom and Apple Pie
Betty Crocker, General Mills' is perhaps the best-known icon in American marketing. At 85 years old, she may also have the greatest longevity. So it pains...
Editor's Note
Fortunate timing
Last autumn, I was invited to participate on a panel discussion hosted by the National Advertising Division (NAD) during Advertising Week events held...
