August 1, 2006
In The News
Pedaling Frappuccinos
Aug 1, 2006 12:00 PM, By Amy Johannes
Aahh, there's nothing quite like an ice-cold beverage to quench your thirst on a hot summer day. Starbucks knows that fact all too well. In a nod to the...
Burger Slayers
Aug 1, 2006 12:00 PM, Amy Johannes
Carl's Jr. and Hardee's are on the search for fearless consumers who aren't afraid to show what it takes to devour a good burger. Building off the theme...
Purple Power
Aug 1, 2006 12:00 PM, Andrew Scott
There's a new slim purple dude online looking like a Slurpee spoon-straw who is directing consumers in all kinds of directions: Got a code? Snag some...
PROMO Xtra
Aug 1, 2006 12:00 PM
7/19 Chat boards and message boards have been buzzing about problems with My Coke Rewards point values, disappearing prizes, wish lists and expiration...
Marketers
Collective Accounting
Aug 1, 2006 12:00 PM, By Kathleen M. Joyce
If knowledge is power, quantifiable knowledge is even more potent especially if you are a marketing executive with a vested interest in protecting the...
Consumers
Bagging the Backpack
Aug 1, 2006 12:00 PM, By Andrew Scott
It started right after the Fourth of July this year. No sooner had retailers moved out the bulk of their patriotic T-shirts, swimwear and camping gear,...
Agencies
Acquisitions Extend Aspen's Reach
Aug 1, 2006 12:00 PM, By Betsy Spethmann
Pat O'Rahilly points to a wall-sized photo of trees in Aspen Marketing's headquarters to illustrate the agency's integration strategy. The aspen forest...
Feature Stories
A Cool Front Moves In
Aug 1, 2006 12:00 PM, By Amy Johannes
You may not have heard about upcoming singer/songwriter Ne-Yo, but Coca-Cola has. It has put its marketing muscle behind the artist this spring banking...
Homework
From Potlucks to Blogs
Aug 1, 2006 12:00 PM, By Betsy Spethmann
Potluck season is in full swing here in the Upper Midwest. We wrapped up the school year with a picnic outside the old middle school curried rice, mac...
Backward Glance
Mom and Apple Pie
Aug 1, 2006 12:00 PM, BY ROD TAYLOR
Betty Crocker, General Mills' is perhaps the best-known icon in American marketing. At 85 years old, she may also have the greatest longevity. So it pains...
Editor's Note
Fortunate timing
Aug 1, 2006 12:00 PM, BY KATHLEEN M. JOYCE
Last autumn, I was invited to participate on a panel discussion hosted by the National Advertising Division (NAD) during Advertising Week events held...
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