July 1, 2006
In the News
Toasting a Golden Beer
Picture this: A young couple sits at a table in an upscale eatery. The two chat quietly over a glass of imported beer. A well-dressed attendant approaches...
Priming the Pump
Who wouldn't like some free gasoline as gas prices remain at record levels? Well, a Sunoco promotion tied to NASCAR is offering consumers just that. Sunoco...
Weird But True
Here's the clue: Every day in this town, a hanged man proclaims his innocence in the only way a dead man can. Since 1877, his handprint on his cell wall...
PROMO Xtra
Excerpts from our e-newsletter 6/15 M&M's is one of a number of brands (including Volvo, Valpak and McDonald's) that are backing the Disney film, Pirates...
Marketers
Hired Fans
As it prepared to debut its new video service last winter, Cingular Wireless had a challenge: explaining and demonstrating the everyday relevance of Cingular...
Hot Props
Balancing Act
A 13-year-old Connecticut boy suffered second- and third-degree burns in 2001 after he set himself on fire by imitating a stunt on MTV's show Jackass....
Consumers
Subway Freshens Kids Marketing
Subway is extending its reach to tweens by way of a summer tie-in with Vans. The QSR is building out its kids marketing under new management that took...
Feature Stories
Albertsons Aims To Turn the Dining Room LIghts Back On
Jim Smits has been touring restaurant kitchens and developing recipes, but he has no aspirations to be a chef. Smits is a 20-year veteran of the grocery...
Stringing the Purse
The hefty revenue increases many marketing agencies have posted in the past three years have begun to filter through the ranks, finding their way into...
Homework
Trail Mix
I did a little sightseeing with my daughter last month, from the seat of a bike. We rode 150 miles in one weekend, our first stint with The Multiple Sclerosis...
Backward Glance
Signature Event
According to Tuff Stuff sports memorabilia magazine, the most-popular sports collectible is the trading card. The second-most popular type of collectible...
Editor's Note
Motivational therapy
Whenever you invite someone to discuss their whether it's at the water cooler, around the dinner table or in a open-ended survey question, you have to...
CORRECTION:
In the June issue, a profile of The Regan Group failed to reflect ranking data calculated near press time. Regan Group came in at No. 49 in the PROMO...
