May 1, 2006
In the News
All Aboard
Clothing retailer Gap is returning to its musical roots with a bus tour turned pop-up store and sweepstakes that will send customers to some of the summer's...
Top Cats
The Meow Mix Co. is heading back to TV, this time in its very own spoof reality show highlighting cats (of course) as the stars. In a take on popular...
Shoppers Redefine Retail
Consumers have redefined retail classes of trade, and Cannondale Associates has been taking notes. Retail consultancy Cannondale last month released a...
PROMO Xtra
Excerpts from our e-newsletter 4/24 Visa International's newly signed $200 million sponsorship of Fedration Internationale de Football Association World...
Marketers
Trade Off
Masterfoods is wielding its checkbook more strategically these days. The candy and food giant has been shifting funds from trade to consumer marketing...
Crack Down
Every promotion is vulnerable to fraud. Marketers have come to expect it. Agencies administering them have learned to establish layers of protection to...
Channels
Pizza with Everything
7-Eleven is serving up Pizza and a Movie this summer to tout its fresh foods, especially the just-launched P'EatZZa Sandwich. The chain's two May-June...
Hot Props
Licensed to Thrill
Comic books and TV shows, blockbuster movies and video games: all provide a well of characters beloved by children and adults a fact not lost on retailers....
Consumers
Buffing brand appeal
Requests for brown sugar and honey massages, eucalyptus soaks and grain and spice facials are in high demand, with spas throwing open their doors in record...
2006 EMMA AWARDS
Hitting a High Note
Much as he'd like to be thought of as a regular guy, women still weep when they hear Paul McCartney's voice. At least they did last September at the offices...
Chevrolet builds buzz for three letters: HHR
Last July, Chevy welcomed the newest member of its family, known by three letters: HHR. The sport utility vehicle needed a unique and integrated campaign...
the Beat goes on
It took weeks of scouring garage sales and thrift shops to collect what Grand Central Marketing needed for client Napster's showcase at the Digital Life...
Sweet spot
Mike and Ike, those fruit-flavored chewy candies, needed a major facelift. The brand had a loyal core of munchers, but limited marketing. A relatively...
Greased Lightning
When Castrol Syntec, a premium motor oil, sought a new way to reach its young, car passionate audience, the brand found its mark with video games. In...
Tinker Tailored
The appliance brand dove into its first-ever film tie-in with 20th Century Fox's Robots, matching Sunbeam products to the animated film's characters....
Crunch Time
ConAgra boosted Orville Redenbacher's popcorn sales 23% when it leveraged the popularity of ABC's Lost drama series with a Lost in Hawaii sweepstakes...
from Boardroom to Bonanza
The kudos keep rolling in for Pontiac's star turn on The Apprentice. It has netted an EMMA, an Interactive Marketing Award and a PRO Award (all from PROMO),...
Illusionary Wonder
A&E had consumers rubbing their eyes in amazement when it staged a live event around its new real-life series Criss Angel: Mindfreak. And rightly so....
Burger King & the NFL
An NFL partnership last football season was just what Burger King (BK) cooked up to promote a limited time only burger and fries offering. The fast food...
Homework
Pass It On
When I was a kid, my mom often accused me of being a pack rat. I am mortified to confess that not only have I proven her right, I've proven her guilty...
Backward Glance
Bullet Proofs
There's a small, but extremely active knife-collecting subculture in America. Most of these folks are tougher than a $2 steak. For all that toughness,...
Editor's Note
Get back
One of the advantages of living in the New York area is access to terrific museums. On a recent Saturday, I trooped my two boys down to The Museum of...
