In the News

Unilever Challenges Hispanic Chefs

Apr 1, 2006 12:00 PM, Betsy Spethmann

Ten Unilever brands are challenging Hispanic consumers to a cook-off in Unilever's biggest-ever Hispanic campaign. The competition, Desafio del Sabor (The...

Gift Cards Under Attack

Apr 1, 2006 12:00 PM, Joseph Lewczak

Heed the Warning. In February 2006, in a written response to a request from U.S. Congressman Charles Bass (R-NH), FTC Chairman Deborah Platt Majoras expressed...

PROMO Xtra

Apr 1, 2006 12:00 PM

Excerpts from our e-newsletter 3/21 ConAgra Foods will spend another $75 million on marketing and R&D next year as it rallies around its core brands....

Marketers

Pass It On

Apr 1, 2006 12:00 PM, By Betsy Spethmann

Verb now has an adjective: Yellow. The Centers for Disease Control is going hand-to-hand viral for the latest phase of its Verb campaign that encourages...

Hot Props

Batteries Not Included

Apr 1, 2006 12:00 PM, By Amy Johannes

MP3 players, digital cameras, toy cell phones. The line between Toyland and technology has eroded as youngsters crave the same gadgets Mom and Dad have...

Channels

Three Times A Virgin

Apr 1, 2006 12:00 PM, By Betsy Spethmann

Virgin Megastores returns to college campuses this month with a few old friends: sponsors Dentyne, Pontiac and Major League Baseball. Virgin College Mega...

Feature Stories

Interactive Marketing Awards

Apr 1, 2006 12:00 PM

Best Overall G6's smallest-screen debut revved dealer traffic and brand image, taking our top prize and best SMS/MMS campaign Six months after Pontiac's...

Spinning the Web

Apr 1, 2006 12:00 PM, by Kathleen M. Joyce

Dot-bomb? Internet implosion? The year 2001 may have been notorious for the nosedive taken by so many Web-based companies, but it was a lifetime ago for...

2006 Industry Trends Report

Higher Gear

Apr 1, 2006 12:00 PM, Kathleen M. Joyce

Earlier this year, some 1,500 media advertising execs gathered at the AAAA conference to discuss how to stem the outgoing tide. The day the conference...

Revenues Rising Again

Apr 1, 2006 12:00 PM, Betsy Spethmann

U.S. promotion agency revenues reached an estimated $5.2 billion in 2005, up 23.5% from the year before. That's nearly double the increase that agencies...

Clipping Slows

Apr 1, 2006 12:00 PM, Betsy Spethmann

U.S. marketers spent $7.23 billion on couponing in 2005, up a slight 0.4% from 2004, per PROMO estimates based on industry statistics. That includes distribution,...

Snail Mail Leaves Its Shell

Apr 1, 2006 12:00 PM, Patricia Odell

Direct mail is often looked at as the ol' fuddy duddy, the tri-fold sweeps offer that ends up in the trash without a second glance. And while the tactic...

Outside the Box

Apr 1, 2006 12:00 PM, Amy Johannes

Last month, Visa broke new ground when it upsized billboards and touted its fraud-protection service as part of the story line in Ubisoft's crime-solving...

Less is More

Apr 1, 2006 12:00 PM, Betsy Spethmann

Event marketing spending neared $171 billion in 2005, up an estimated 3% for the year, per PROMO research. But the average event-marketing budget fell...

Flipping the Coin

Apr 1, 2006 12:00 PM, Kathleen M. Joyce

The fulfillment of marketing offers has become a two-sided coin in recent years, as traditional, order completion has been supplemented by virtual delivery...

Playing the Game

Apr 1, 2006 12:00 PM, Amy Johannes

Fueled by the need to keep consumers engaged, technology gains ground as a prime tool for games, contests and sweepstakes. Whether it's a text messaging...

The New Frontier

Apr 1, 2006 12:00 PM, Andrew Scott

SMS, MMS, SEOit's an interactive alphabet soup that can spell big business and loyalty for brands. In fact, 49.9% of marketers allotted up to 15% of their...

Licensing Blips

Apr 1, 2006 12:00 PM, Amy Johannes

Licensing revenue has grown 4% since 2001 from $5.60 billion to $5.85 billion in 2004. And with consumers' love of nostalgia, movies and good, old-fashioned...

Rewarding the Faithful

Apr 1, 2006 12:00 PM, Patricia Odell

The loyalty business is booming, garnering almost as much attention and excitement as it did in the heydays of S&H trading stamps, when housewives feverishly...

Engaging Workers

Apr 1, 2006 12:00 PM, Patricia Odell

Internal branding is driving the creation of major budgets earmarked to market the company's benefits, products and services to its employees just as...

A Little Bit Louder Now

Apr 1, 2006 12:00 PM, Betsy Spethmann

U.S. marketers spent $19.35 billion on retail marketing in 2005, up 4.8% from 2004, per PROMO estimates. Retail marketing which includes P-O-P, retail...

Try Me!

Apr 1, 2006 12:00 PM, Andrew Scott

One million consumers got a surprise last December when they opened their doors to the pizza delivery guy. Over the course of a week, consumers who ordered...

Folding or Holding?

Apr 1, 2006 12:00 PM, Kathleen M. Joyce

With so much attention being focused these days on digital and face-to-face marketing, has specialty printing lost its relevance? Hardly, but printers...

Goal Tending

Apr 1, 2006 12:00 PM, Andrew Scott

Whoever said rolling stones gather no moss should consider what Sprint pulled off with its Rolling Stones half-time show at Super Bowl XL in Detroit in...

Backward Glance

Cleans Away Dirt and Crime

Apr 1, 2006 12:00 PM, By Rod Taylor

In December 1977, consumer giant CFCP introduced Breen detergent to the metro New York market. Its introductory 25-cent coupon, delivered via free-standing...

Editor's Note

Personal touch

Apr 1, 2006 12:00 PM

We've spent a lot of ink in our recent print editions and a fair number of bytes for our electronic coverage on the latest technological innovations being...

A panel of professionals answers your questions. Submit your questions.
		Michael McKelvie Gift Cards and Reward Cards
		Bob Bell Tie-in Partnerships
		Dave Hunt Rebates
		Bruce Hollander Sweepstakes
		Joel Parent Interactive
		Become an Expert More Info