March 1, 2006
Consumers
Real Girls
Dove received lots of accolades for its atypical Super Bowl spot last month. The ad drove home the message in 46 million homes that self-esteem is a real...
Channels
Noveau Smoking
There's a new Chicago hot spot that acts like a club but does business as a tobacco store. It's the Marshall McGearty Lounge, which opened in Chicago's...
Marketers
Internal Affairs
Happy employees make better brand ambassadors. So do happy retailers, happy B2B customers and happy customer service reps. That has prompted some companies...
Agencies
Pitch Sisters
Pitch teams from Seismicom and Edelman kept running into each other in client hallways during reviews, so they decided to make it formal. The two agencies...
Articles
Going Digital
Like the medieval monks who transitioned from illuminated manuscripts to the Gutenberg press, or the town criers who were superceded by Poor Richard's...
CORRECTION:
An article in the February issue reported that Eastman Kodak Co. has renewed its sponsorship of the Olympics through 2012. The sponsorship runs through...
Racing Hearts
It is an intriguing plot line: fast cars, screaming fans, romantic women and dinner with a handsome driver. If it sounds like something out of a Harlequin...
Progresso Soup Fields Online Films
General Mills has begun a series of online films to pitch Progresso Microwavable Bowls to young women at work. The soup operas run on a dedicated site,...
Diamondz are a Bratz Best Friend
MGA Entertainment Inc. is rolling out a new line to its popular Bratz doll collection called Forever Diamondz offering consumers the chance to bring home...
PROMO Xtra
2/16 JCPenney is set to open a virtual store in New York City where customers can purchase the company's products at interactive kiosks in a spectacular...
Cell Phones to Double as Credit Cards
A customer walks into Wal-Mart and buys a set of dishes by swiping their cell phone which has been loaded with the shopper's credit or debit card information...
Volume Control
Verizon Wireless is tuning up for a stint at South by Southwest this month to tout its young V Cast Music service, which launched in February. V Cast's...
Viva Entourage
HBO is sending its Entourage to Acapulco for Spring Break. The cast of the hit show won't be there in person, but Entourage will have plenty of presence...
iPod Nation
Desperate housewives, bikini-clad babes, jungle-stranded hunksand favorite chicken recipes. All are migrating to the small screen, primarily via the iPod....
Sporting Try
Barred from many cafeterias and reined in at in-school vending machines, brands turn to youth sport programs to reach kids ...
Right Side of the Law
Anyone with a teenager at home knows that the U.S. is quickly becoming as text-obsessed as Europe and Asia, increasingly depending on these brief snippets...
Pop Go the Points
Occasionally marketers hit on an idea that makes so much sense that even consumers wonder, Why didn't anyone ever think of this before? This was certainly...
