February 1, 2006
In The News
Going for Gold
About 2 billion TV viewers are expected to watch the 2006 Winter Games this month, with 35,000 spectators at the opening ceremony alone in Torino (aka Turin) Italy. ...
Picabo Under the Tent
Consumer electronic giants Panasonic and Samsung geared up for the Olympics with promotions aimed at winning the hearts and minds of viewers and participants. ...
All the World’s a Sunny Day: Kodak
Eastman Kodak Co. knows the importance of capturing memories—especially at historic events. ...
Visa Gives Blogs, Gaming a Workout
Visa may be a longtime Olympic sponsor—19 years and counting, at least through 2012—but its promotions carry a high-tech edge this time around. Visa USA is hosting blogs from Olympic and Paralympic athletes as part of its estimated $100 million-to-$150 million Olympics campaign, themed “The Journey.” The global campaign has been showcasing the personal stories of 15 athletes since it broke in May 2005....
PROMO Xtra
Excerpts from our e-newsletter ... Parents and advocacy groups plan to file suit against Viacom and Kellogg to stop the...
Marketers
Family Plan
Kraft Foods is working to reach consumers more directly, and seamlessly. ...
Code Read
Look what’s in cereal boxes these days: DVDs, ringtones, mix-your-own music, even the punchline to Lucky the Leprauchan’s escapades. ...
Channels
Dealing in Cards
At a New York Target store, one gift card among the many is dye-cut in the shape of a red shopping basket...
Walgreens’ Fine Point
Walgreens’ new P-O-P monitoring program is a milestone in improving the performance of retail displays, but there will be bumps in the road before other retailers and manufacturers benefit....
Consumers
Blanketing the Beach
In the span of a month, beach locales such as Panama City and Daytona in Florida, South Padre Island in Texas, as well as offshore hotspots like Cancun and the islands of the Caribbean will swell with ...
Hot Props
Starbucks Goes Hollywood
Last month, business reports and media headlines screamed about Starbucks Corp.’s entry into the movie business. ...
Music for ‘My’ Generation
The sweet beat of branding will reverber during the Rolling Stones’ performance at this year’s Super Bowl. The multigenerational appeal Stones’...
Features
In The Game
Energy running low, hip-hop icon 50 Cent searches frantically for his shooter. Can he escape the threats lurking in the shadows of the alleyway?...
Long-Range Forecast
At first, Darell Hammond worried that the most pressing need in Bay St. Louis wasn’t a playground. The Mississippi town had been devastated by Hurricane Katrina...
2006 Cause Marketing Planner
Pick Your Partners Walk for the kids? Support the local library? PROMO's Annual Planning Guide will help you choose cause marketing partners from among dozens of worthy organizations....
Homework
Hearth and Hard Drive
This whole glimpse-of-future-technology thing has gone from Big Brother to Oh, Brother. ...
Backward Glance
More Than a Moccasin
In-store marketing for men’s shoes was once an oxymoron—there was no in-store marketing done in this huge category. Retailers arranged various left-footed shoes on a sales table and then (are you ready for this?) put the price sticker on the arch of each sole. ...
Editor's Note
Remembering Soft-Spoken Crises
It’s been 13 months since a tsunami struck countries along the Indian Ocean. Five months have elapsed since back-to-back hurricanes walloped the Gulf Coast of the U.S. And winter has been scourging the lower mountains of the Himalayas, including the valleys of Pakistan, where an earthquake turned the world upside down last October....
