January 1, 2006
In the News
Spring Planting
Grocers are gearing up for a second helping of organic foods marketing this spring. About 20 natural food marketers and 47 grocery chains have signed...
Swap Meet
Olay skin care is enticing consumers to try its products by offering a free bottle of Total Effects 7x Facial Moisturizer in exchange for a used department...
At a Theater Near You
A moviegoer settling into his seat to watch Chicken Little last fall, may have been surprised to find a coupon for a free dessert at a local McDonald's...
Smells Like Teen Spirit
Posing the question What would you Ban? to teenagers can elicit plenty of candid responses. Some 4,000, in fact, for Ban deodorant, which ran a contest...
PROMO Xtra
Excerpts from our e-newsletter 12/15 R.J. Reynolds Tobacco Co. will halt a promotion that couples cigarettes with heavy drinking. The promotion targets...
Channels
Central Mission
Procter & Gamble lent its branding muscle to Family Dollar stores for an image makeover touting Big Brands. Small Prices, putting Family Dollar's brand...
Dialing Up Digital P-O-P
Simon Property Group has installed billboards that use shoppers' car radios to tailor ads. Wal-Mart Stores says Wal-Mart TV boosts sales better than network...
Marketers
Casting the Net
In a 22-minute podcast, Diageo is testing the waters of a new technology that has yet to catch fire as a must have tactic in the overall marketing mix....
Consumers
It's For You
Firefly Mobile has rung up twice as many sales as expected since launching its kid-friendly cell phone last summer. The Firefly phone has no keypad just...
Legal Briefs
Safe Bet?
Global revenue from online gambling will reach $15 billion in 2006, according to forecasters, with the U.S. accounting for almost 25%, or $3.75 billion,...
Hot Props
Goin' Country
In 1932, the grandfather of country music, Jimmie Rogers, mournfully sang in Gambling Polka Dot Blues of taking on the big rollers in town and losing it all. His musical descendants, however...
Year in Review
Deja View
January Wal-Mart gave a thumbs up to its RFID rollout as it began receiving case- and pallet-level tagged merchandise from 137 suppliers, destined for...
Special Report: Event Marketing
The Morning After
This year's Event Marketing Trends Report shows that one-offs just don't cut it any longer, as marketers extend brand relationships far beyond the event, looking for long-term returns...
Street Smart
We asked a few event marketing agency execs to talk about their techie wish lists and their picks for the year's best work....
Hard Traveling
A first-time tour manager reflects on the good, the bad and the armadillos...
Homework
Backwoods Buyers
It's good to get out into the woods once in a while, to leave the commercial universe and forget material goods and consumerism and live life the old-fashioned...
Backward Glance
Rewarding the Road Warrior
American Airlines' AAdvantage turns 25 this year. It's tough to believe there was ever a time when our every purchase wasn't determined by how many we...
Editor's Note
My turn at crystal gazing
The clock is ticking down on 2005 as my hard-working staff of editors scrambles to get this issue to press. There are lots of distractions this time of...
