December 1, 2005
The 2005 Pro Awards: Campaign of the Year
Five-Second Rule
The best promotion of the year began with a tiny TV commercial. Cadillac was launching three models in its high-performance V-Series. The General Motors...
and the winners are...
Profoundly Good
CAR MAKERS REVVED sales online, on-air, On-Star (with GM's Hot Button) and out in the wild blue yonder (with Jeep's geo-caching). CNN served shakes to...
Marketers of the Year
The Idea Makers
WHEN THE GOING GETS TOUGH, tough marketers create opportunities to shine. Faced with natural disasters (tsunamis, hurricanes and earthquakes), a wobbly...
In the News
The Beauty of Baileys
Sandra Mitchell, the owner of Divinity Salon and Day Spa in Philadelphia, didn't like the look of the blue and white tile that blanketed her salon. So...
Wish List
Sears, Roebuck and Co. brought Christmas to New York City early when it unveiled a three-story snow globe in Times Square last month to kick off its first...
Brewing a Caffeine Buzz
When Dunkin Donuts wants to make a statement about its brand and signature coffee, the company thinks big. Six-to 10-feet-tall to be exact. To bill itself...
Puma Gets In The Game
Puma has laced up a brand integration deal with Activision for its True Crime: New York City videogame, which includes an in-game sneaker collection mission...
PROMO Xtra
Excerpts from our e-newsletter 11/9 From Ad:Tech: If you're looking for kids eight to 15 years old, you better check the Internet, now the main communication...
Channels
Branding Convenience
Once the stepchild of brand retailing, in a world of high-RPM consumers, convenience stores may become the next darling of channel marketing. Credit for...
Consumers
Minting a Silver Medal
AARP, the association for the 50-plus crowd, has developed a program to put a seal of approval on a range of products that meet strict standards for its...
Marketers: The Globe Awards
Revving the World
For the first time in The Globes' six-year history, a U.S. campaign took the Globe Awards Grand Prix. Arc Worldwide and Leo Burnett took the prize in...
Hot Props
Staging Success
Visa set new ground in 2002 when it sponsored the Broadway show Movin' Out, showcasing the brand on some of the world's greatest stages. As part of the...
Backward Glance
A Few Good Toys
While the good troops at the Salvation Army are the greatest beneficiaries of America's holiday cheer, another military branch does quite well this time...
In My Opinion
Tough Love, BrandParent Style
Youth marketing is under attack in America. And while not all marketers are being directly blamed for the troubles surrounding kids, it is clear that...
Editor's Note
From the distaff side
When I was in high school, the advanced placement history program and debate team were led by a man who was generally regarded as the most brilliant teacher...
