The 2005 Pro Awards: Campaign of the Year

Five-Second Rule

Dec 1, 2005 12:00 PM, BY BETSY SPETHMANN

The best promotion of the year began with a tiny TV commercial. Cadillac was launching three models in its high-performance V-Series. The General Motors...

and the winners are...

Profoundly Good

Dec 1, 2005 12:00 PM, BY BETSY SPETHMANN

CAR MAKERS REVVED sales online, on-air, On-Star (with GM's Hot Button) and out in the wild blue yonder (with Jeep's geo-caching). CNN served shakes to...

Marketers of the Year

The Idea Makers

Dec 1, 2005 12:00 PM

WHEN THE GOING GETS TOUGH, tough marketers create opportunities to shine. Faced with natural disasters (tsunamis, hurricanes and earthquakes), a wobbly...

In the News

The Beauty of Baileys

Dec 1, 2005 12:00 PM, Patricia Odell

Sandra Mitchell, the owner of Divinity Salon and Day Spa in Philadelphia, didn't like the look of the blue and white tile that blanketed her salon. So...

Wish List

Dec 1, 2005 12:00 PM, Amy Johannes

Sears, Roebuck and Co. brought Christmas to New York City early when it unveiled a three-story snow globe in Times Square last month to kick off its first...

Brewing a Caffeine Buzz

Dec 1, 2005 12:00 PM, Amy Johannes

When Dunkin Donuts wants to make a statement about its brand and signature coffee, the company thinks big. Six-to 10-feet-tall to be exact. To bill itself...

Puma Gets In The Game

Dec 1, 2005 12:00 PM, Amy Johannes

Puma has laced up a brand integration deal with Activision for its True Crime: New York City videogame, which includes an in-game sneaker collection mission...

PROMO Xtra

Dec 1, 2005 12:00 PM

Excerpts from our e-newsletter 11/9 From Ad:Tech: If you're looking for kids eight to 15 years old, you better check the Internet, now the main communication...

Channels

Branding Convenience

Dec 1, 2005 12:00 PM, By Kathleen M. Joyce

Once the stepchild of brand retailing, in a world of high-RPM consumers, convenience stores may become the next darling of channel marketing. Credit for...

Consumers

Minting a Silver Medal

Dec 1, 2005 12:00 PM, By Patricia Odell

AARP, the association for the 50-plus crowd, has developed a program to put a seal of approval on a range of products that meet strict standards for its...

Marketers: The Globe Awards

Revving the World

Dec 1, 2005 12:00 PM, By Amie Smith Hughes

For the first time in The Globes' six-year history, a U.S. campaign took the Globe Awards Grand Prix. Arc Worldwide and Leo Burnett took the prize in...

Hot Props

Staging Success

Dec 1, 2005 12:00 PM, By Amy Johannes

Visa set new ground in 2002 when it sponsored the Broadway show Movin' Out, showcasing the brand on some of the world's greatest stages. As part of the...

Backward Glance

A Few Good Toys

Dec 1, 2005 12:00 PM, BY ROD TAYLOR

While the good troops at the Salvation Army are the greatest beneficiaries of America's holiday cheer, another military branch does quite well this time...

In My Opinion

Tough Love, BrandParent Style

Dec 1, 2005 12:00 PM, By Ken Strottman

Youth marketing is under attack in America. And while not all marketers are being directly blamed for the troubles surrounding kids, it is clear that...

Editor's Note

From the distaff side

Dec 1, 2005 12:00 PM

When I was in high school, the advanced placement history program and debate team were led by a man who was generally regarded as the most brilliant teacher...

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