November 1, 2005
In the News
Race to the Finish
Three major brands, Coors Light, Duane Reade and Henkel, have signed on as new sponsors of the ING New York City Marathon, boosting sponsorship revenue...
Harry & David Cooks Up Incentive Group
Harry & David launched a corporate incentives and promotions division at the Motivation Show last month. Al Multari, senior VP and general manager heads...
Numbers Game
For the typical college freshman, financial planning rarely goes beyond scraping between sofa cushions for the coin to cover Friday night pizza and beer....
Cartoon Network Reworks Promo Group
Cartoon Network has expanded its promotions marketing team, relocating two of its top members to Los Angeles and Chicago. Announcing the move on Sept....
PROMO Xtra
Excerpts from our e-newsletter 10/12 Early holiday displays are season treason. According to research firm Yankelovich, 36% of consumers say they don't...
Marketers
I Want to Direct
Jeff Schmale won a Cadillac in five seconds. It took Kristina Robbins-Higgins three weeks and 3,000 miles to win an Audi A3. Both won a moment in the...
Channels
Brave New Storefront
Ninety percent of all applications on the Internet have yet to be invented, according to the man who invented it in the first place. Now in his sixties,...
Bridging Off and Online
More and more customers are buying products over the Web and picking them up at a store. Although in-store operations have improved considerably in the...
Agencies
Global Get-Togethers
It took six months to coordinate 35 calendars, but Publicis Dialog finally got all its global creative directors together to compare notes. Publicis Dialog's...
Hot Props
Fair Game?
Video game advertising is projected to more than quadruple to $800 million in 2009, from $120 million last year as the popularity of video games soars....
Feature Stories
RECHARGING
SUSANNE LYONS IS PREPARING FOR THE OLYMPICS with a different team this time around. The Winter Games in Torino, Italy will be Lyons' second Olympics as...
Homework
Goodbye, Marshall Field's
I said goodbye to Mr. Field while I was in Chicago last month. I walked through Marshall Field's Michigan Avenue store for old time's sake, before it...
Backward Glance
Dutch Treat
I am blessed with a wife and two daughters whom I love far more than is fiscally sound. In 2001, I broke down and took them all on a European cruise....
Editor's Note
Raising questions, raising the bar
During last month's PROMO Expo in Chicago, I was lucky enough to moderate a town meeting-style session on ROI metrics. Scheduled for early morning on...
CORRECTION:
An October Hot Props story referred to DreamWorks Animation rather the company's correct name, DreamWorks Pictures. Also, Alloy Media & Marketing sent...
