October 1, 2005
In the News
The Beauty of the Beast
Universal Studios is backing its upcoming release of King Kong with a host of top brands and $100 million worth of promotion support. Universal Studios...
Gap Lures Kids with Mini CD
Gap, Inc. is luring children and adults with music CDs, large and small. Last month, the clothier launched a promotion in 1,272 GapKids stores in the...
Pepsi Adds Movie Clips to In-theater Trivia Program
PepsiCo is putting a new spin on its in-theater movie trivia program by adding visual content via a marketing partnership with Screenlife LLC, the creator...
PROMO Xtra
Excerpts from our e-newsletter 9/14 Mountain Dew Films, the brand's new marketing arm to promote action sports through film, has financed a documentary...
Marketers
The Cost of Understanding
While campaign metrics have been the marketers' mantra in the last few years, and ROI proofs are increasingly important components during and after work...
Consumers
Adults Only
On Monday mornings last fall, the most talked about sports radio topic had nothing to do with Pittsburgh Steelers quarterback's Ben Rothelsberger's composure,...
Snap Decisions
A sale sign dangling from the window of an apparel store will drive passersby to pop in and buy a blouse five times more often than a traditional TV spot...
Hot Props
Feature Flicks Fizzle
Hollywood loves a good horror film, but the harsh reality of this year's slumping box office has been scarier than a Friday the 13th sequel. As film attendance...
Feature Stories
Talking Shop
On Sept. 8, PROMO Editor Kathleen M. Joyce sat down with executives of Arnold Worldwide, along with three of the agency's key clients, to discuss how...
Junked Food: Part 2
Marketing regulation is focused on consumption whether food marketers continue with self-regulation or legislators impose new restrictions. But that's...
People
Agency moves
Ed Smith joined Marketing Support, Inc., Chicago, as VP-global vendor sourcing and Michelle Frolich hired as account manager. Also, Joanne Bertsch promoted...
Client side
Columbus, OH-based Big Lots, America's tapped Steven Fishman as the company's chairman, chief executive officer and president. Elizabeth Bohannon appointed...
Homework
Eating Dirt
I have a confession to make. For the two days that I sat through the FTC's workshop on how to curb childhood obesity, I kept craving Tater Tots. It was...
Backward Glance
A Bloody Dust Up
Which is the absolute worst promotion in U.S. history? I love the business so much, I'd really prefer not to make that call. Luckily for me, when it comes...
Editor's Note
99% Inquisition
As mundane as it may seem, genius most often begin by asking questions lots of them. To paraphrase Thomas Edison, marketing genius is 99% inquisition...
