September 1, 2005
Research Focus: Premiums & Incentives
RESEARCH FOCUS: Premiums and Incentives
The dollar still reigns as the No. 1 most popular type of consumer and employee incentive, according to PROMO's second annual Premium & Incentives Study....
In the News
Camping Out
The fun and games may have ended at summer camp, but for marketers the work is just beginning. Big-name brands, including Hasbro and Nickelodeon, are...
Getting Their Kicks
ESPN Deportes is giving Latino sports fans in the U.S. 10 million reasons and then some to tune in to its cable TV and radio networks and read its magazine....
Shopping 101
The number of college students heading back to campus this year is an all-time high of 16.5 million. While these pupils may plan to hit the books, they...
PROMO Xtra
Excerpts from our e-newsletter 8/17 Sears, Roebuck and Co. will consolidate its reported $640 million advertising account for Sears and its private-label...
Agencies
In Praise of Promotion
2005 PRO Awards finalists Brands played hard this year on the street, online, on film. Pop cans became cell phones; TV tie-ins launched burgers and roadsters....
Marketers
Q&A: Sampling Sense
First-hand experience of a product can dramatically impact a consumer's purchase intent of a brand. We asked folks at top agencies (drawn from the PROMO...
Channels
This Space Reserved
A display of sparkling new cars parked in the aisles of the local shopping mall is nothing new. But Cadillac is putting a fresh spin on an old idea by...
Feature Stories
Junked Food
FOOD MARKETERS AND LEGISLATORS have each zeroed in on kids marketing in an effort to cut obesity among children. It's a one-two effort that could change...
Backward Glance
The Meal Deal
The average American consumed the equivalent of 558 cans of carbonated soft drinks in 2004. That's slightly over 1.5 12-ounce cans per person, per day...
Editor's Note
Who's in charge here?
In his 1906 novel The Jungle, Upton Sinclair portrayed the underbelly of the American food chain of the time. In addition to becoming a best-seller, this...
