August 1, 2005
In the News
Ashley Furniture Goes Country
Ashley Furniture Industries, Inc. is taking country music by storm with an ongoing scratch-and-win game that highlights the County Music Association Awards....
Showtime Serves Up Sweet Promotion
Showtime Networks is tapping into consumers' love of indulgent sweets in a fall promotion with Hagen-Dazs ice cream. The premium network is giving out...
Will Work for Beer
Picture The Apprentice set in a glacier field instead of a boardroom, and you've got a glimpse of Alaskan Brewing Co.'s marketing plan. The brewery has...
PROMO Xtra
Excerpts from our e-newsletter 7/19 In an effort to build buzz around the launch of its new real-life series Criss Angel: Mindfreak, A&E Networks has...
Marketers
Seems Like Old Times
Brands are making the old new again, bringing decades-old products, once popular with adults, to today's youngsters. While licensed products from blockbuster...
Taking Measurements
There really is an equation to calculate both hardcore return on investment and softer brand equity. It's just a different equation for every campaign....
Channels
Wal-Mart Balances the Books
When Wal-Mart Stores made its first foray into reality TV this summer, it wasn't the result of work by the company's marketing department: It was the...
Consumers
Pencils, Pensand PDAs?
Nearly every family with school-aged children buys clothing, shoes and three-ring notebooks during back-to-school season. But some retailers and several...
Hot Props
Crowded Field
The National Hockey League reached a tentative agreement with its players' association July 13 that puts players back on the ice after a 301-day lockout...
Feature Story
Couture finds a Cause
Jones Apparel Group, Inc. has survived in the cutthroat world of fashion by keeping a laser-sharp focus on the preferences of its well-heeled audience....
People
Agency moves
Andy Maier promoted to VP at Grand Rapids, MI-based Felder Communications Group. Coyne Public Relations, Parsippany, NJ, promoted Lisa Farynyk to assistant...
Client side
Sears Roebuck & Co., Hoffman Estates, IL, named Joan Chow senior VP-chief marketing officer for Sears Retail. Columbus, OH-based Big Lots, America's tapped...
Guest Column
Kids want it cool and true
There's a lot more to kids' marketing today than trying to keep brands relevant, hip and cool. Today's kids want two additional things from marketers:...
Backward Glance
Tin Types
Marketers are delighted when you buy the product or service they are promoting. The ultimate compliment, however, is when you buy something that you have...
Editor's Note
Catching up
Some see it as a character flaw. After all these years, my husband has learned to accept it, and my kids just roll their eyes as preteens do (even when...
