In the News

Ashley Furniture Goes Country

Aug 1, 2005 12:00 PM, BY AMY JOHANNES

Ashley Furniture Industries, Inc. is taking country music by storm with an ongoing scratch-and-win game that highlights the County Music Association Awards....

Showtime Serves Up Sweet Promotion

Aug 1, 2005 12:00 PM, Amy Johannes

Showtime Networks is tapping into consumers' love of indulgent sweets in a fall promotion with Hagen-Dazs ice cream. The premium network is giving out...

Will Work for Beer

Aug 1, 2005 12:00 PM, Betsy Spethmann

Picture The Apprentice set in a glacier field instead of a boardroom, and you've got a glimpse of Alaskan Brewing Co.'s marketing plan. The brewery has...

PROMO Xtra

Aug 1, 2005 12:00 PM

Excerpts from our e-newsletter 7/19 In an effort to build buzz around the launch of its new real-life series Criss Angel: Mindfreak, A&E Networks has...

Marketers

Seems Like Old Times

Aug 1, 2005 12:00 PM, By Amy Johannes

Brands are making the old new again, bringing decades-old products, once popular with adults, to today's youngsters. While licensed products from blockbuster...

Taking Measurements

Aug 1, 2005 12:00 PM, By Betsy Spethmann

There really is an equation to calculate both hardcore return on investment and softer brand equity. It's just a different equation for every campaign....

Channels

Wal-Mart Balances the Books

Aug 1, 2005 12:00 PM, By Betsy Spethmann

When Wal-Mart Stores made its first foray into reality TV this summer, it wasn't the result of work by the company's marketing department: It was the...

Consumers

Pencils, Pensand PDAs?

Aug 1, 2005 12:00 PM, By Tim Parry

Nearly every family with school-aged children buys clothing, shoes and three-ring notebooks during back-to-school season. But some retailers and several...

Hot Props

Crowded Field

Aug 1, 2005 12:00 PM, By Tim Parry

The National Hockey League reached a tentative agreement with its players' association July 13 that puts players back on the ice after a 301-day lockout...

Feature Story

Couture finds a Cause

Aug 1, 2005 12:00 PM, By Amy Johannes

Jones Apparel Group, Inc. has survived in the cutthroat world of fashion by keeping a laser-sharp focus on the preferences of its well-heeled audience....

People

Agency moves

Aug 1, 2005 12:00 PM

Andy Maier promoted to VP at Grand Rapids, MI-based Felder Communications Group. Coyne Public Relations, Parsippany, NJ, promoted Lisa Farynyk to assistant...

Client side

Aug 1, 2005 12:00 PM

Sears Roebuck & Co., Hoffman Estates, IL, named Joan Chow senior VP-chief marketing officer for Sears Retail. Columbus, OH-based Big Lots, America's tapped...

Guest Column

Kids want it cool and true

Aug 1, 2005 12:00 PM, By Ted Mininni

There's a lot more to kids' marketing today than trying to keep brands relevant, hip and cool. Today's kids want two additional things from marketers:...

Backward Glance

Tin Types

Aug 1, 2005 12:00 PM, BY ROD TAYLOR

Marketers are delighted when you buy the product or service they are promoting. The ultimate compliment, however, is when you buy something that you have...

Editor's Note

Catching up

Aug 1, 2005 12:00 PM, Kathleen M. Joyce

Some see it as a character flaw. After all these years, my husband has learned to accept it, and my kids just roll their eyes as preteens do (even when...

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