July 1, 2005
In the News
Curtain Up for Snapple's Broadway Debut
Snapple stepped center stage last month as it opened a theater on Broadway. The space at 50th Street and Broadway was formerly an educational facility...
There's Something Special About Aqua Velva
Aqua Velva, the classic blue-colored aftershave that many may remember sitting on a shelf in their father's bathroom, is out with a line extension and...
PROMO Xtra
Excerpts from our e-newsletter 6/16 Two New York judges last week dismissed two suits against D.L. Blair and The New York Daily News over a printing error...
Marketers
Mission: Fun in the Sun
It was a not-so-covert operation. The plan was to rescue a Yorktown Heights, NY, hotdog truck operator from his business. The mission? Hop on a hot air...
Tequila-Branded Music Headlines Summer Tour
Sauza Tequila hopes to expand brand awareness beyond store shelves this summer by reaching its target with some of the liveliest music around. Downloadable...
Outside the Box
Finding a new way to build out a brand in a static product category isn't easy. But for Playtex-owned Banana Boat Suncare, the solution was simple rescue...
Channels
Walk This Way
New research on shoppers' travel patterns and their shopping occasions could change the way packaged goods brands plan retail promotions. Research firm...
Shopper Friendly
While they may be expert at store layout and catalog design, many retailers slip up when designing the shopping experience for customers visiting their...
Consumers
Urban Renewal
Douglas Freeland first heard about Hot Import Nights from a regional colleague at McDonald's. The first time I went to one, I was amazed at the crowd:...
Hot Props
The Peacock Gets Plucked
As the battle for next season's ad dollars winds down, the winners and losers have emerged. In the winners' corner: ABC, CBS and several cable networks,...
Feature Articles
Winning Gen-Xtreme
If you graduated from high school before 1999, and then went on to get a marketing degree, you are faced with a serious challenge: How does a typical...
Next-Tech
Verizon Wireless got a great date for the Oscars. Access Hollywood met Million Dollar Baby star Hilary Swank on the red carpet and showed her a Verizon...
Marketers' Salary Survey
Marketers' Salary Survey
The low-voltage economic rebound of the past two years has barely registered in most marketing departments. In particular, high ranking execs have seen...
Homework
Identity Theft
It only took me two months to burn out the motor on our shredder. It was probably the umpteenth credit card offer that did it or an old bank statement,...
Backward Glance
Card Sharps
Bentonville, AR, proud home of Wal-Mart, is the murder capitol of the world for consumer promotions. How do you argue that promotion is more effective...
Editor's Note
Beyond the X chromosome
Which do you want first, the bad news, the good news or the other bad news? Alright, here's the (first) bad news: according to PROMO's 2005 Salary Survey,...
CORRECTIONS
In our coverage of the PROMO 100, the following items require correction: Saatchi & Saatchi X ranks No. 48, not No. 90. Its estimated revenues for 2004...
