May 1, 2005
The 2005 EMMAs
Burger King Cooks Up A Winner
"Have It Your Way." The Burger King Corp.'s motto says it all and kept its promise this winter, driving fans of NBC's hit reality show The Apprentice from the boardroom directly into its restaurants and beyond....
Making History
CAMPAIGN: Save Our History AGENCY: Civic Entertainment CLIENT: The History Channel As 2005 A&E Television Networks didn't set out to earn $7 million from...
Spidey Strikes Again
PROPERTY: Spider-Man 2 STUDIO: Sony Pictures Entertainment PARTNERS: Burger King, Kellogg/Keebler, Dr Pepper, Kraft It used to be a Hollywood truism that...
Smiling Through
CAMPAIGN: Crest Whitening Expressions AGENCY: ePrize CLIENT: Procter & Gamble For Crest, the online essay contest tied to the introduction...
Night Drivers
CAMPAIGN: Volvo All-Access Tour AGENCY: AMCI CLIENT: Volvo Cars North America Image is everything when you're a twenty-something buying a new car. Volvo...
Music and Passion
CAMPAIGN: Tecate Tu MusicaTu Pasion AGENCY: EastWest Creative CLIENT: InBev USA/Tecate Refreshing a brand's image can be tricky, but for Tecate, music...
Revved Up
CAMPAIGN: Speed in the City AGENCY: Grand Central Marketing CLIENT: NASCAR Without a NASCAR venue in the New York market, fans get few opportunities to...
Worth Mentioning
NBC's Tsunami Aid concert: This live, two-hour concert showed the entertainment industry at its best: Players channeled their marketing smarts to raise...
In the News
TV Placements Overtake Film
Doritos sales spiked in 2000, thanks to a prominent role in the premiere season of Survivor. NBC's The Apprentice showcases a brand in nearly every episode....
Arizona Proposes Alcohol Sampling
The Arizona state legislature has proposed a bill that would allow sampling of beer, distilled spirits and wine to customers shopping in grocery stores....
Creative Showcase
CLIENT Gerber AGENCY J. Brown Agency, Stamford, CT Gerber knows that parents have promises to keep to their children. The baby food and products company...
PROMO Xtra
4/14 Kellogg Co. will buy Kraft Foods' $80 million fruit snacks business for $30 million. Reebok had its first foray into video-on-demand interactive...
Channels
Center of Attention
Grocers and packaged goods marketers are mulling how to spiff up the center store, but it's still the perimeter departments that are getting most of the...
Marketers
Harrah's Ups the Ante
Limo rides, gourmet food, lots of bling bling: They're all part of the high-roller persona. The challenge for casinos is finding the right enticements...
People
Agency moves
Alloy Media + Marketing, Boston, appointed Myles Kleeger and Jeff Matlow senior VP and general manager, East Coast and senior VP and general manager,...
Client side
Ventura Entertainment Enterprises, Los Angeles, CA, hired Bill Clark as executive VP and CFO for Ventura Entertainment and Distribution. New York City-based...
Guest Column
Placement-Plus
As TiVO and other digital recording services redefine TV viewership, many marketers are paying more attention to product integration through placement....
Backward Glance
Racing's SpokesQueen
Race car drivers have come and gone over the past 40 years. The one constant on the racing circuit since 1961 has been Linda Vaughn, whose introduction...
Editor's Note
No biz like show biz?
As this issue goes to press, the annual exercise in Ostrich Yoga, also known as the television upfront, is beginning to convene. As in so many prior years,...
