March 1, 2005
In the News
Rewriting Placement History
Warner Bros. Domestic Television Distribution is cutting new deals to graphically insert products into TV sitcom re-runs. Such digital advertising uses...
Legislation Proposed to Publicize Start Times of Ads in Theaters
Think you have a captive audience for that promotion planned to run prior to the start of Be Cool? Think again. A Connecticut legislator has proposed...
Doubletree Celebrates Hotel Facelift
To create buzz for its newly reopened Metropolitan Hotel and reposition itself in the New York tourism industry post-9/11, Doubletree is making a splash...
PROMO Xtra
Excerpts from our e-newsletter 2/10 Donny Deutsch and his ad agency play a big role in tonight's The Apprentice, as the teams are challenged to create...
CREATIVE SHOWCASE
CLIENT MasterCard International AGENCY McCann Erickson, New York City (creative);Project Support Team, Danbury, CT (contest execution) Lifeguarding at...
Marketers
Tag by Tag
The deadline has come and gone. Can you tell a difference? In 2003, retail giant Wal-Mart told 100 of its suppliers to begin installing radio-frequency...
Channels
Seasoned to Taste
One month it's Easter baskets and kid videos, the next it's backyard barbecue gear and paper plates. is the top-selling product category for some drug...
Consumers
Pecking Order
To celebrate the Lunar Year of the Rooster, Absolut vodka launched last month its first Web site for a non-English speaking audience. Scripted entirely...
Hot Props
What's in a Name?
Branding at the ol' ballgame used to be as simple as signage in the outfield and giving away logo-laden Bobble Heads. No more. Nowadays, brands need to...
NEW OPPS
Theatrical THE PRODUCERS December 2005, Universal Pictures The hilarious movie classic that became a Broadway sensation now becomes a movie musical comedy...
Feature Stories
Partnering for Points
Tony Hart was in the airport, shopping online while waiting for a flight, when it dawned on him. He was eyeing a book on Amazon.com when he realized he...
Homework
Parenting in the Paint Aisle
My dad is an electrical engineer. He did a lot of home repairs when I was growing up. A lot. He used to take us kids along on occasional trips to the...
In My Opinion
Red Fish, Blue Fish
But if I ran the zoo,Said young Gerald McGrew,I'd make a few changes.That's just what I'd do Dr. Seuss Dr. Seuss knew a thing or two about customer data...
Act on Transaction
THE OLD ADAGE IS AS TRUE for many retailers today as it was 50 years ago: I know half of my advertising is wasted; I just don't know which half. Retailers...
Backward Glance
High Flyer
In the post-Vietnam era, America's military was taking it on the chin in Hollywood. Then, in May 1986, Paramount Studios released Top Gun, starring Tom...
Editor's Column
Part of the Whole
Not long after my husband and I were married, he pushed me out the door. No, no, not literally. But he knew I was at loose ends, having recently resettled...
Letters
Letters
Also worthy causes I just received the [February] issue of PROMO and was excited to see coverage on cause-related marketing efforts. While there were...
People
Agency moves
Exhibit Works, Walnut Creek, CA, appointed Mark Adams project director for the Museum Services Division. Elsewhere, Kathleen Loesch joined Detroit-based...
Client side
Scholastic Entertainment, New York City, hired Katherine Benson as director-national TV sponsorship sales, a newly created position. Los Angeles, CA-based...
