February 1, 2005
In The News
Florida Falls in Line
J.R. Kelly, director of the division of consumer services for the Florida Department of Agriculture and Consumer Affairs, was back by popular demand at...
Block Woos Early Filers, Eschews Super Bowl
H&R Block is running its first-ever instant-win game to woo early-season clients with a chance to doubles their tax refunds. The Double Your Refund game...
Xtra: Excerpts from our e-newsletter
1/19 The American Red Cross is launching its first-ever licensing program with plans to put the Red Cross name on tools, toys, apparel and accessories....
Creative Showcase
CLIENT Vermont Department of Health AGENCY Kelliher Samets Volk, Burlington, VT The Tobacco Control team at the Vermont Health Department wanted a low-cost...
Marketers
Brands on Break: Reapply Often
You can track the UV index, and the SPF getting swabbed from beach to poolside. You can even estimate the calories consumed times the number of light...
Hot Props
Music Premiums Top Charts
Chalk it up to a music industry desperate for new revenue; credit the disenchantment of teens with mainstream media; or tie it in with the cultural hug...
Agencies
Agency Aliases
Brad Nierenberg got tired of being mistaken for someone else. So this month, the president of Momentum Marketing ditches the name he's built for 10 years...
Feature Articles
A Feel for the Neighborhood
PROCTER & GAMBLE WANTED to improve its retail marketing to Hispanics. It ended up bringing women to tears. P&G started with a cause breast cancer and...
2005 Cause Marketing Planner
Pick Your Partners
Walk for the kids? Support the local library? PROMO's Annual Planning Guide will help you choose cause marketing partners from among dozens of worthy organizations.
click here to view the planner...
In My Opinion
Waiting for the Rain
Successful promotion agencies used to sail on the winds of the Big Idea. Ideas still matter, but agencies and their clients face a crisis driven by a...
Backward Glance
Inch By Inch
NASCAR races are a marketer's dream. Forget about rivalries like Ohio State vs. Michigan, or the Celtics vs. the Lakers. In NASCAR, you've got Tide trying...
Editor's Note
Causes and their effects
The news out of southern Asia keeps getting worse. As this issue of PROMO goes to press, the impact of the Dec. 26 earthquake and tsunami has reached...
