January 1, 2005
In the News
Cingular launches phone-film contest
Calling all aspiring filmmakers! Cingular Wireless is giving teenagers and young adults a shot at becoming small-screen Spielbergs via a new contest promoting...
Creative Showcase
CLIENT Coca-Cola, Atlanta, GA AGENCY Driving Impressions, Seattle, WA Coke is transforming some of its fleet of tractor trailer trucks into moving billboards...
Xtra
Excerpts from our e-newsletter 12/15 PepsiCo will buy out General Mills' share of their Snack Ventures Europe joint venture for $750 million. General...
Channels
Private Plans
PRIVATE LABEL COULD move center-stage this year as Sears, Roebuck & Co. and Kmart Corp. merge their portfolios under the new Sears Holdings Corp. Store...
Hot Props
Super Sponsorship
It's been said that as many people watch the Super Bowl for the commercials as they do the Big Game. Annually the most-viewed television show, it gives...
Marketers of the Year
The Idea Makers
PROMOTION PROS touched every aspect of marketing in 2004, from screen to shelf. Branded entertainment took over prime time as early deals like product...
SPECIAL REPORT: Event Marketing
Crowd Control
When Visa signs on as an event sponsor, it goes all out. It is currently in relationships with the Olympic Games, the National Football League, NASCAR,...
Q&A: Damage Control
MARC FEIN Senior VP programming/production, Outdoor Life Network, Stamford, CT It is a shame that last year's Super Bowl stunt has forced us to lose some...
National Impact
Every now and then, a story will hit the newswires, recapping a small event because of it has some sort of unique nature or oddness. The clip then picks...
Backward Glance
Volkscycle
My late mother was the most incredibly optimistic person I've ever known. A favorite family story, illustrative of her nature, is the one about the time...
Editor's Note
Mothers of Reinvention
I'll share at least one of my New Year's resolutions with you: I want to make each issue of PROMO a better Now don't get me wrong I'm proud of the hard...
Correction:
Due to an editorial production error, the opinion column that appeared in the December issue was attributed to the incorrect author. Marketing for the...
