December 1, 2004
Campaigns
Incredible Breakfast Offerings
WALT DISNEY PICTURES and Pixar Animation Studios have teamed with Kellogg Co. to bring The Incredibles to breakfast tables through month's end. As kids...
Kmart Readies Holiday Site, Sweeps
KMART CORP. has revamped its Web site for the holidays, with plans for a daily sweepstakes. The new site launched Nov. 18 with improved browsing capabilities...
CREATIVE SHOWCASE Interoute Hails a Taxi
CLIENT Interoute AGENCY Bite TAXI! Telemarketers from across the pond are calling U.S. executives in New York City and offering them a ride in a branded...
Sony Takes Holiday Greetings High Tech
Sony will post shoppers' holiday wishes to loved ones in interactive window displays of its 14 Sony Style retail stores this season. Holiday Wishes kiosks...
Swarovski Helps Trim Tree
CRYSTAL MAKER Swarovski brings Rockefeller Center into department stores for its holiday campaign. The jewelry and giftware company has created a tree-topper...
Marketers
Selling Brand USA
A wiry-framed teenage boy walks up to a table in the Hauppauge (NY) High School lunch room, and asks Lt. Col. John W. Gillette of the U.S. Army if he...
Channels
Screen Test
While online marketers coined the phrase and continuously hone ways to grab eyeballs, the real-world battle for attention at shelf level is brutal and......
Home Brew
Private label beverages are a lot more hip now than they were back in the day when nondescript labels reading simply or adorned generic-looking bottles...
Hot Props
BigTime SquarePants
In an episode of Nickelodeon's animated hit SpongeBob SquarePants, the optomistic yellow sponge who lives in a pineapple under the sea competed fiercely...
Pro Awards
Getting Personal
THE CLINCHER WAS THE GUY who called from a train in Italy. It's proof that one woman looking for a few good dates can capture international attention....
A Winning Season
LOOK WHAT'S HAPPENED to the promotion calendar: Guinness made St. Patrick's Day a month-long holiday. Fisher-Price parlayed its one day in Toys Us stores...
People
Agency Moves
Digitas, Boston, promoted Torrence Boone and Anne Drapeau to executive VPs and named Mark Beeching global executive creative director. The Republik, Durham,...
Client Side
George Leon named executive VP-worldwide consumer marketing for Columbia Tristar Motion Picture Group, Culver City, CA. Michele Schuessler joined Sesame...
Guest Column
Happily ever after
All the marketing industry buzz these days is about customer-centric marketing. For example, September's issue of Fast Company was dedicated to companies...
Marketing for the 21st Century
Marketing in America is adrift today. Over ninety percent of all new products launched are not on the shelf two years later. Manufacturers are scrambling...
Letters to the Editor
letters
Great ideas Yesterday, I had the chance to read the October issue from beginning to end. It was very pleasurable to me as an independent creator of original...
Backward Glance
Raising Santa Claus
The 1920s, 30s and 40s are generally regarded as the golden age of illustration in America. Artists prospered painting ads and point-of-purchase for all...
Editor's Note
Above the crowd?
The marketing biz has been fielding an especially heavy round of shots lately and admittedly, some are justified. The FCC has clamped down in recent months...
Xtra Recap
Xtra
11/11 McDonald's hosts its third annual World Children's Day on Nov. 20 with promos and p.r. events designed to raise $20 million worldwide for children's...
