November 1, 2004
Campaigns
Born to be Wired
INSTANT WIN GAME DANGLES ORANGE COUNTY CHOPPER ORIGINAL IT WAS NINE YEARS AGO that Ideal Industries, Inc., a maker of products for electricians and datacomm...
Phone Card Sweeps are the Cat's Meow
IN A SUMMER CAMPAIGN, FOX pulled a 10.6% response to a sweepstakes it ran via a voice-prompt on a prepaid phone card to drive moviegoers to the theatrical...
Marketers
Automatic Transgressions
THE PRIZE WAS a poster. One winner complained that his was ruined in the mail. When the fulfillment house pulled out his address to send a replacement,...
Lights, Camera, Ford
As an unprecedented number of new cars and trucks arrive in Ford dealer showrooms this fall, Ford Motor Co. is launching a comprehensive marketing strategy...
Playing By the Rules
MARKETERS HAVE LONG used promotional games to draw attention to their products. Some, known variously as games of chance, and select winners in a random...
Channels
For a Limited Time Only
Meow Mix Co. only meant to have its store open for a week. But traffic was good, and the p.r. coverage so far-flung that a would-be franchisee called...
Agencies
Shades of Grey
WPP Group's promotion agencies are more likely to collaborate than merge as WPP completes its $1.52 billion purchase of Grey Global Group. The acquisition,...
Overseas
2004 Globes Winners
For the second year in a row, a World Cup tie-in has taken the top Globe award given by the Marketing Agencies Association Worldwide. The Gran Prix Globe...
Features
Winners' Circle
Two long-standing auto race series changed their title sponsors this year, and both are taking big steps to make their brands a winner with fans, while...
The Big Spenders
WHAT RETAILER has sold the most copies of Ray Charles' final CD, Genius Loves Company? Starbucks. Surprised? That's just one of the marketing gems you...
Not Just a Novelty
Beginning in our July issue, PROMO looked at the impact the mobile phone messaging channel is having on brand marketing. That month, we looked at how...
Guest Column
Plot Line Promotions
A new entertainment marketing option is emerging where the promotion is the entertainment and the brand is the star. Call these plot-line promotions....
The Missing Link
Is the consumer packaged goods industry taking full advantage of the Internet? No, according to Steve Warshaw, VP-business development for AC Nielsen....
Homework
Bronze Bombshells
Only in America can you find statues of Nathan Hale, Jack Brickhouse and Bob Hartley all within a block of each other. Actually, only in Chicago because...
Backward Glance
Talking Turkey
In my family, as in most primitive tribes, we tend to remember our holidays by key events that occurred around them, as opposed to by the year. There...
Editor's Note
Leading the Pack
Despite my laptop and cell phone, I try to catch up on my reading in airport terminals and in-flight. Not long ago, on my way to the Motivation Show in...
People
Marketing Services
Jim Venable named senior director-brand strategy for Disc Marketing's Pasadena, CA, brand entertainment division. Laughlin/Constable, Inc., Chicago, hired...
Client Side
Hosea Belcher tapped as senior VP-marketing and creative services at Premiere Radio Networks, Los Angeles. He replaces Marty Raab who left the company...
Xtra Recap
Xtra
10/14 McDonald's is temporarily dropping its globally recognized Golden Arches logo in ads in the U.K in an attempt to change customer's perceptions....
