October 1, 2004
Campaigns
Laughing all the Way
Hampton Inn Hotels in using comedy and a virtual promotion to cue business travelers to its multi-million upgrade and drive customers to the Web. The...
Bewitching Beer
A consumer walks by. The lid creaks open. A ghoulish-looking blue hand rises up holding a can of Coors Light. The motion-sensor activated display which...
Nestea Rolls Its Snowman
Nestea Cool iced tea builds up its Cool Snowman character with a Web site upgrade and mobile tour this autumn. The site, www.nesteacool.com, is hosting...
Bear In Mind
Travelodge hotel chain mascot Sleepy Bear wants guests to Recreate. Hibernate and be literate. It's sponsorship of the National Guard car running on the...
Consumers
Segmenting Seniors...Or Not?
THE 50+ CROWD IS GROWING FAST. By 2010 the U.S. Census Bureau says there will be 97.1 million senior citizens across the country, compared to 77.8 million...
Hot Props
Coming Attractions
Film-goers spent more time on the beach than at theaters this summer. Box office revenue for the summer was up 3% from last year to $3.7 billion, while...
Marketers
Match Point
TENNIS FANS FROM ALL around the world flocked to Flushing, NY, last month for the season's final stop on the Grand Slam circuit, the U.S. Open. Sponsors...
Features
Changing Channels
Branded entertainment may be the hottest trend in TV since the introduction of the remote. But a warning to couch potatoes—these promotions will get you out of your seat and into the stores!
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Ready, Set, Launch!
WHAT'S THE sexiest word in the English language? Any marketer knows: "NEW!" But with a slew of new products hitting store shelves, it takes a savvy promoter...
Guest Room
Dialogue Gets Data Flowing
Caught in a perfect storm of junk mail downpours, tidal waves of e-mail spam and thunderheads of mass-market advertising, your customers are looking to...
Backward Glance
Boosting Head Count
Of all the immigrants who have landed on America's shores, who could forget Malcolm Alexander, that humble Australian, who gave us the modern bobblehead...
People
People
Agency Moves Source Marketing, Westport, CT, appointed Paul Hiznay VP-financial director, Mark Holleran account director and Kristin Cavaiuolo assistant...
Editor's Ñote
The Power is in the Story
If the strength of a brand rests on its ability to tell a good story, it shouldn't be that great a leap for that storyline to intersect with others right?...
Excerpts from Promo Xtra
Xtra
9/9 The Women's National Basketball Association has opened the second half of 2004 with new marketing relationships with Nike, Foot Locker, Dell and The...
Correction
The distribution and dates for ICOM's TargetMail Sampling program, as they appeared in the Sept. issue of PROMO, were incorrect. The correct dates offered...
