September 1, 2004
SPECIAL REPORT: SMS Marketing Part II
Setting Standards
Last month, PROMO took an overview look at marketing that leverages mobile phone communications. To date, the most cutting-edge SMS (short message service)...
Clearing the Hurdles
Marketing across consumers' mobile phones is beginning to gain traction in the U.S., but it is not all smooth sailing. Hurdles remain: consumer acceptance...
Campaigns
Bodies in Motion
CONTINUING A FIVE-YEAR EFFORT to get kids active, VERB, the federally funded multimedia youth campaign, is hitting the road to engage tweens physically...
Movie Matchmakers
This fall, Loews Cineplex is bringing the singles dating experience to its movie theaters in select cities across the country in hopes of livening up...
CREATIVE SHOWCASE BASS REVS UP PEACH STATE
CLIENT Bass Ale (Labatt USA)AGENCY EastWest Creative, New York Bass Ale's U Can Win Giveaway leveraged the brand's appeal by partnering with a British...
Citigroup gives away cash
Citigroup touts its Women & Company membership program with a guerilla marketing cash giveaway in three markets this fall. Street teams in Chicago, Los...
Channels
Reeling Them In
Hollywood is seeking innovative ways to touch consumers as studio marketing budgets continue to be stretched thin. Instead of just plunking down millions...
Marketers
College Try
Students are settling back into their dorms, and marketers are following them back to their campuses. According to research by Chicago-based IEG, Inc.,...
Agencies
Narrowing the Field
STUNTS ARE IN Blind dates on a billboard; an airplane replicated in a SoHo storefront; a costumed pirate skydiving into a street festival. Promotion has...
Hot Props
Thin Ice?
The possibility of a lockout of players by National Hockey League franchise owners has current and potential sponsors skating on thin ice. Ask the 87-year-old...
Features
Small City Big ideas
It was a focus group of women 21 to 30 all residents of Oklahoma City and the subject was shopping. I never go to a regular grocery store, one woman said....
SPECIAL REPORT: Premiums & Incentives
Employing The Power of P&I
As the economy continues to recover from the 2001-02, recession, employers are shifting gears from downsizing to rebuilding their staff rosters. At the...
Rethinking Rewards
According to a study released earlier this year, the right incentive programs can boost performance among teams of employees by as much as 44%, and among...
What's on your lapel?
It's hard to believe that less than a decade ago promotional product distributors had virtually no access to brand-name golf apparel. Labels known only...
Moving to the Head of the Class
The Incentive Marketing Association has set its sights on increasing corporate America's use of incentives to drive sales and employee retention currently...
THE GOLF SHIRT
According to a logoed apparel study done by Wearables Business magazine and PROMO in 2003, golf shirts are the second most common wearable for promotional...
Guest Column
Hit the Brakes on Price Breaks
Smart promotion marketers are always on the lookout for ways to apply key learnings between business channels. What you learn by moving cereal off of...
Backward Glance
Satisfaction guaranteed
It's highly probable that Leon Leonwood Bean would have ended his days as a partner in a small town men's haberdashery were it not for his sore feet....
Letters
letters
Rod Taylor's Backward Glance at P&G's (infamous) Oxydol Circus generated fond recollections from the daughters of producer J.T. Hetzer. Dad was a showman...
Editor's Note
Reason to Believe
It happens every so often that pop culture taps into some deeper current in the zeitgeist. So it happened on a rainy Saturday afternoon this past summer...
Xtra
8/18 Mall manager The Mills Corp. and Coca-Cola Co. this week broke a back-to-school promo offering music downloads. The Here's the Download on Back-to-School...
PROMO MAGAZINE'S 2005 SAMPLING CHART
COMPANY/PROGRAM PROGRAM DESCRIPTION DATES OFFERED DISTRIBUTION COST Active Marketing GroupYouth Sports TournamentsEndurance Events/RacesFitness Walks/FestivalsPark...
