SPECIAL REPORT: SMS Marketing Part II

Setting Standards

Sep 1, 2004 12:00 PM, BY KATHLEEN M. JOYCE

Last month, PROMO took an overview look at marketing that leverages mobile phone communications. To date, the most cutting-edge SMS (short message service)...

Clearing the Hurdles

Sep 1, 2004 12:00 PM, BY WES BRAY

Marketing across consumers' mobile phones is beginning to gain traction in the U.S., but it is not all smooth sailing. Hurdles remain: consumer acceptance...

Campaigns

Bodies in Motion

Sep 1, 2004 12:00 PM, Lorin Cipolla

CONTINUING A FIVE-YEAR EFFORT to get kids active, VERB, the federally funded multimedia youth campaign, is hitting the road to engage tweens physically...

Movie Matchmakers

Sep 1, 2004 12:00 PM, Lorin Cipolla

This fall, Loews Cineplex is bringing the singles dating experience to its movie theaters in select cities across the country in hopes of livening up...

CREATIVE SHOWCASE BASS REVS UP PEACH STATE

Sep 1, 2004 12:00 PM

CLIENT Bass Ale (Labatt USA)AGENCY EastWest Creative, New York Bass Ale's U Can Win Giveaway leveraged the brand's appeal by partnering with a British...

Citigroup gives away cash

Sep 1, 2004 12:00 PM, Betsy Spethmann

Citigroup touts its Women & Company membership program with a guerilla marketing cash giveaway in three markets this fall. Street teams in Chicago, Los...

Channels

Reeling Them In

Sep 1, 2004 12:00 PM, By Lorin Cipolla

Hollywood is seeking innovative ways to touch consumers as studio marketing budgets continue to be stretched thin. Instead of just plunking down millions...

Marketers

College Try

Sep 1, 2004 12:00 PM, By Tim Parry

Students are settling back into their dorms, and marketers are following them back to their campuses. According to research by Chicago-based IEG, Inc.,...

Agencies

Narrowing the Field

Sep 1, 2004 12:00 PM

STUNTS ARE IN Blind dates on a billboard; an airplane replicated in a SoHo storefront; a costumed pirate skydiving into a street festival. Promotion has...

Hot Props

Thin Ice?

Sep 1, 2004 12:00 PM, By Tim Parry

The possibility of a lockout of players by National Hockey League franchise owners has current and potential sponsors skating on thin ice. Ask the 87-year-old...

Features

Small City Big ideas

Sep 1, 2004 12:00 PM, By Betsy Spethmann

It was a focus group of women 21 to 30 all residents of Oklahoma City and the subject was shopping. I never go to a regular grocery store, one woman said....

SPECIAL REPORT: Premiums & Incentives

Employing The Power of P&I

Sep 1, 2004 12:00 PM

As the economy continues to recover from the 2001-02, recession, employers are shifting gears from downsizing to rebuilding their staff rosters. At the...

Rethinking Rewards

Sep 1, 2004 12:00 PM, By Kathleen M Joyce

According to a study released earlier this year, the right incentive programs can boost performance among teams of employees by as much as 44%, and among...

What's on your lapel?

Sep 1, 2004 12:00 PM, By Kim Mitchell

It's hard to believe that less than a decade ago promotional product distributors had virtually no access to brand-name golf apparel. Labels known only...

Moving to the Head of the Class

Sep 1, 2004 12:00 PM, By Patricia Odell

The Incentive Marketing Association has set its sights on increasing corporate America's use of incentives to drive sales and employee retention currently...

THE GOLF SHIRT

Sep 1, 2004 12:00 PM, Brian Anderson

According to a logoed apparel study done by Wearables Business magazine and PROMO in 2003, golf shirts are the second most common wearable for promotional...

Guest Column

Hit the Brakes on Price Breaks

Sep 1, 2004 12:00 PM, By Sarah O'Leary

Smart promotion marketers are always on the lookout for ways to apply key learnings between business channels. What you learn by moving cereal off of...

Backward Glance

Satisfaction guaranteed

Sep 1, 2004 12:00 PM, By Rod Taylor

It's highly probable that Leon Leonwood Bean would have ended his days as a partner in a small town men's haberdashery were it not for his sore feet....

Letters

letters

Sep 1, 2004 12:00 PM

Rod Taylor's Backward Glance at P&G's (infamous) Oxydol Circus generated fond recollections from the daughters of producer J.T. Hetzer. Dad was a showman...

Editor's Note

Reason to Believe

Sep 1, 2004 12:00 PM, Kathleen M. Joyce, Editor

It happens every so often that pop culture taps into some deeper current in the zeitgeist. So it happened on a rainy Saturday afternoon this past summer...

Xtra

Sep 1, 2004 12:00 PM

8/18 Mall manager The Mills Corp. and Coca-Cola Co. this week broke a back-to-school promo offering music downloads. The Here's the Download on Back-to-School...

PROMO MAGAZINE'S 2005 SAMPLING CHART

Sep 1, 2004 12:00 PM

COMPANY/PROGRAM PROGRAM DESCRIPTION DATES OFFERED DISTRIBUTION COST Active Marketing GroupYouth Sports TournamentsEndurance Events/RacesFitness Walks/FestivalsPark...

SPECIAL REPORT: SMS Marketing Part II

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