July 1, 2004
Campaigns
Ostrich brain size?
Did you know that an ostrich's brain is smaller than its eye? That's just one of the interesting facts you never knew you wanted to know that can be discovered...
Deals
A Taste of Hollywood
IN A HIGHLY anticipated deal, McDonald's Corp. has joined forces with Sony Connect, Inc., which is angling to be a major player in the digital music world....
Consumers
Speaking Two Languages
There's a dichotomy in marketing to the Hispanic community that goes beyond bilingual. Hispanic culture is hip these days, so it influences general marketing...
Channels
Soft Goods Propel Hard Drives
WOMEN ARE DRIVING the growth of online shopping. Last year, women accounted for 52% of online buyers 18.9 million of the total 36.5 million U.S. shoppers...
Marketers
Playing Politics
PROMOS TIED TO VOTER registration are the hot ticket this summer as marketers tap the urgency surrounding this presidential election. Activists want to...
Products
Products
Bearer of good tidings Marketing messages get delivery with New York Message Bears, whose vests are knit with personalized messages. Chase ordered 10,000...
Tools
DISPLAY INNOVATION, VIRAL COUPONING AND GIFT CARD INCENTIVES
ULTRA-THIN BATTERIES Precisia LLC, a unit of Flint Ink, a privately owned ink maker, has announced a partnership with TBT to develop ultra-thin printed...
Homework
Bearing Fruit
The raspberries ripen this month. My family inherited a modest patch of raspberry plants when we bought our house. It has tripled in size the last few...
People
Agency Moves
Virginia Bates named partner and Chris Steenstra named senior partner at Eric Mower & Associates, Syracuse, NY. Also, Kevin Tripodi promoted to partner...
Client Side
New York City-based Scripps Networks tapped Brooke Johnson as president of the Food Network. BondRewards, Los Gatos, CA, name Brian Anderson president...
Editor's Note
Risky business
We've all heard the old Confucian curse, May you live in interesting times. Are they getting interesting enough for you? Brands across the globe are developing...
Feature Stories
Covering Their Assets
The 2004 Summer Olympic Games in Athens could be the riskiest investment in the history of sports marketing. If the Games go on next month without a hitch,...
Better Off at Number 2
As the economy recovers, the mantra from human resources consultants has been that long-patient employees will begin to migrate elsewhere unless their...
Hot Props
Tuning In
Broadcast networks broke new ground at this year's upfront, revealing year-round, fluctuating schedules and continued involvement in reality-based programming...
Guest Columns
From Junk Box to Inbox
Can Spam Act, Do-Not-Email, Spam blockers, blacklists, junk mail filters. As technology evolves, so do laws designed to protect consumers from abuse of...
Promote the Vote
It's time again in our country's democratic cycle to elect those who will shape and influence the economic, environmental, international and societal...
Backward Glance
Lions and Tigers and Bears
Gibson Carey, Procter & Gamble's VP-advertising worldwide, retired 10 years ago after 38 years with the firm. You're probably thinking, not unkindly,...
Xtra
6/10 Steven J. Heyer, the president and COO of the Coca-Cola Co. will leave the company following a mutual agreement between Heyer and new CEO E. Neville...
letters
Defending coupons Your story, Coupon Crimes, in the April issue gave the industry a black eye. The tone was negative and gave the impression that coupons...
CORRECTIONS:
We've had growing pains thanks to our efforts to refine the formula used to calculate the PROMO 100 [PROMO June]. This year, we isolated revenues generated...
