June 1, 2004
Features
I.D. CHECK
There's a strong family resemblance between AMP and its sister 360 Youth. AMP execs want to change that—and hang out with an older crowd....
Getting Back To Work
Client spending is up. Agency buyouts are all but over. Organic growth is back, a welcome change after a long spate of acquisitions....
By the Numbers
New names rise to the top of the rankings, some on the strength of their campaign work, others through steady growth. ...
THE TOP 100 PROMOTION AGENCIES
2004 Rank Agency/Primary Services 2003 Net Rev. 2-Year Growth % Agency Age Net Rev./Employee 26 CoActive Marketing Group Great Neck, NY John Benfield...
Inside The Box
Colangelo Synergy Marketing has come a long way since its humble beginnings in a Connecticut farmhouse. The 11-year-old shop, headquartered in Darien,...
Updraft
The wind shifted for Draft last year. The agency aspired to more strategy work, so it formed a Concept Group of non-promo pros to foment ideas, beefed...
Creative Cats
EastWest Creative has evolved into a full-fledged promotion agency that prides itself on imagination. The privately held shop saw revenues jump 40%, from...
An Artist in Hand
Hiring a not-so-secret weapon led Seismicom to a major jump in its creative ranking from No. 26 to No. 4. The weapon? Marilyn Barrett, a veteran in the...
Thinking Big
Business is so brisk in Tracy Locke's newly remodeled digs in Wilton, CT, that the office's designers were asked to install fish eye mirrors in the upper...
Buzz-Worthy
ARNOLD BRAND PROMOTIONS As the promotional arm of Arnold Worldwide, Arnold Brand Promotions reaches consumers non-traditionally to provide a buzz for...
Getting It Right
EPRIZE More than just an interactive promotions agency, ePrize is also a technology company. Its new Intelligent Promotion Platform blends customer relationship...
Reworking the Food Chain
J. BROWN AGENCY J. Brown/LMC Group redefined retail execution when it merged with Crosscut, the marketing arm of food broker Crossmark, in January 2004...
Growth In Store
PROMOTION GROUP CENTRAL As any good matchmaker will tell you, you've got make sure both the bride and groom are happy walking down the aisle together....
Keeping the Ball in the Air
Velocity Sports & Entertainment took a big leap up the PROMO 100 chart this year to No. 6 (from No. 25 ), largely due to strong revenue growth...
Editor's Note
Weight and See
The process of building the Promo 100 ranking is always an eye opener. Our editors keep their collective ear to the ground for agency developments throughout...
Campaigns
Embassy Suites Spins $2.5 Million Web
SPIDER-MAN IS COMING to a hotel near you. To get kids jazzed up about the new Spider-Man 2 movie coming to theaters this summer and to help fill up its...
Eyes Have It
If a young college student has trouble remembering the color of his girlfriend's eyes, never fear. He won't be sent to the doghouse this time. Vistakono,...
Deals
Spider-Man Can't Steal Bases
IT SEEMED LIKE an innovative partnership between Columbia Pictures, Marvel Studios and Major League Baseball when they announced plans to emblazon the...
Xtra Recap
Xtra
5/6 Adidas has signed New York City high school star Sebastian Telfair, a 5-foot-10 point guard, to a deal reportedly worth $15 million. A settlement...
Hoop Dreams
Former University of Connecticut basketball superstar Emeka Okafor signed the first-ever individual athlete partnership with CSTV: College Sports Television...
Channels
Follow the Dollar
Not long ago, dollar stores were the red-headed stepchild of retail, filling shelves with slightly damaged goods, overstocks and closeouts. But the deep-discount...
Marketers
Instantly Fulfilled
REMEMBER THOSE GOLDEN DAYS of sweepstakes and incentives, when winning meant sending in your gum wrappers and a self-addressed stamped envelope to some...
Hot Props
Channel Surfing
Television viewers have been migrating to cable channels, causing agencies and marketers to follow suit, much to the chagrin of broadcast networks. Last...
Guest Column
Brands Begin By Believing
In recent times, there's been a tendency to refer to us as the Disney brand. Branding is something you do to cows.Branding is what you do when there's...
Agency, Judge Thyself
Be honestyou'd love to see your face on the front cover of this PROMO issue. It would be nice to be named PROMO's Agency of the Year. Why? Because it...
Backward Glance
Peddling premium paddling
I started my career selling soap on the West side of Milwaukee. Back then, the most popular promotions by far were what we called dealer loaders. These...
Letters
letters
Coupon recap Counterfeiting and altering manufacturer's coupons is clearly a fraud. However, [every] coupon bears two sources of information a barcode...
