May 1, 2004
Feature Stories
American Pop Idol
The marriage of the Pop-Tart brand to the American Idols Live! tour can be compared to the Demi Moore-Ashton Kutcher romance. The icon had fallen under...
Call it a Win!
It reads like a familiar script by now: AT&T Wireless dialed up its American Idol sponsorship by letting subscribers vote for show contestants via text-message....
Feasting On Hoops
Seeing a gap in its retail merchandising between the Super Bowl and Easter, Kraft Foods wanted a program that created maximum impact in-store across its...
Feline Frenzy
For the first time in its history, MasterCard teamed up with a major motion picture property for its 2003 holiday campaign. With the Universal Studios...
Going to the Well
The hook may have been The Last Samurai, it was hardly last call. Smirnoff latched onto the major motion picture last year to entice bartenders to come...
Green Machine
Scoring a double whammy with the elusive young male demographic, Vivendi Universal Games bundled the first-ever Microsoft Xbox game demo with The Hulk...
Lights, Camera, Auction
Bringing all facets of entertainment to one destination, eBay rolled out the red carpet for the launch of eBay Entertainment in September 2003. The online...
Lord of the Promotions
As fans flocked to theaters to watch Frodo and Sam continue their mission to destroy the One Ring in The Lord of the Rings: The Two Towers, filmmaker...
Mission: Possible
As far as anyone knows, it may have started with a voice-mail that went something like this: Good morning. Your mission, should you choose to accept it,...
Show Me the Money
Over the past year, media agencies have been frantically scrambling to save marketing as they know it. Many fear the demise of the 30-second television...
The Mating Game
Playing on a young man's penchant for pretty girls and the irresistible allure of a great house party, Unilever created the perfect match to get its AXE...
Editor's Note
Stage of development
There's been a lot of hoopla surrounding the response Madison Avenue is mounting to TiVo and other digital video technologies. If consumers won't watch...
Campaigns
HP Takes Tech On the Road
SMILE! YOU'RE ON HEWLETT-PACKARD'S CAMERA. Thousands of consumers are taking pictures of themselves simulated in a hot-air balloon race or wheeling down...
Striking Gold
The fizzy soft drink has been around since 1904, when a Toronto pharmacist struck gold after perfecting his formula for Canada Dry Pale Ginger Ale. Now,...
Deals
Sears' New Song and Dance
TO FURTHER SHOWCASE its brands and products, Sears has appointed Norm Marshall & Associates, Inc. as its entertainment marketing partner. The agency is...
Alloy Extends its Reach
Expanding its media holdings to target an older, out-of-school market, Alloy, Inc. purchased InSite Advertising, a media company with 14,000 ad displays...
Consumers
Remaking the Mall
WHILE BABY BOOMERS still have higher incomes than their younger Gen X counterparts, they are spending less at retail as their disposable cash gets eaten...
Channels
Shelf Sets
Nearly everyone is selling groceries these days. That forces supermarkets to distinguish their stores from grocery aisles in mass-merchandise, club and...
Retail Stores as Choice-Editors
I went to my local supermarket for cereal and milk and found 128 kinds of cereal. Shopping for khakis at a mall department store, I faced six brands,...
Marketers
Music's on the Menu
RESTAURANTS, CAFES and retailers are all going digital Starbucks has partnered with Hewlett-Packard to bring a CD-burning service to latte lovers; McDonald's...
Agencies
141, One Year Later
ONE YEAR AFTER the rug was pulled out from under 141 Worldwide, the agency network has regained its footing in North America with new-business wins and...
141, One Year Later
ONE YEAR AFTER the rug was pulled out from under 141 Worldwide, the agency network has regained its footing in North America with new-business wins and...
Global Glue
141 Worldwide was badly shaken when global client Allied Domecq skittish about the trail of clients departing 141 parent Cordiant Communications announced...
Products
products
Rugged Mugs DrinkWorks' Steele travel mug gives those on the go something to grip. This Newport Beach, CA-based drinkware company is targeting men with...
Tools
BACK-END AND BELOW-THE-LINE SERVICES
SAMPLING DISPLAY PromoWorks, Schaumburg, IL, has created the PromoDisplayKit, an in-store demo kit whose carton transforms into an instant display unit...
Homework
Passing Notes
It's ironic that your phone doesn't even need to ring for the phone company to make money. Billions of dollars, one thin dime at a time. Consumers worldwide...
Letters
letters
First, be honest I read Betsy Spethmann's article about obesity [Feb. PROMO] with great interest, and found it to be a good overview of a critical and...
Articles
CORRECTION:
A chart in the Annual Report (April PROMO) shows in-store services as 5.7% of the retail marketing industry. The correct percentage is 5%, an estimated...
Xtra
4/8 Starz network is using instant-win games and sweeps to tout the television premiere this summer of Pirates of the Caribbean: The Curse of the Black...
We can't fail to mention
Iron Jawed AngelsBrand: HBOAgency: Civic Entertainment Actions speak louder than documentaries. HBO built awareness for its show about suffragettes with...
Client Side
Niels Schuurmans named senior VP-creative director for Spike TV, New York City. The National Basketball Association, New York City, promoted Scott O'Neil...
Marketing Services
Byte Interactive, So. Norwalk, CT, tapped Timothy McCord as VP-director of technology and Alexandra Roda VP-director of project management. Aviatech,...
