April 1, 2004
Feature Stories
Feel the Power
There's a scene in the Charlie Chaplin flick Modern Times where Chaplin, playing the working stiff in a massive production plant, races along an assembly...
Xtra
3/11 New Jersey has charged a state resident with masterminding a coupon fraud scheme that netted $800,000. Meanwhile, eBay has restricted online auctions...
Campaigns
Cleaning Up
THERE'S LIKELY A CONTAINER OF it somewhere around your house. It's OxiClean, the powdery stain remover originally made for laundry problems that customers...
Keeping it Local
There's a new show in town and Busch Gardens Tampa Bay is looking for locals to fill the seats. KaTonga-Musical Tales from the Jungle is a theatrical...
Deals
Nick Uses Its Noggin
This month and next, General Growth Properties will bring Nickelodeon's Noggin brand into a handful of malls with Club Noggin centers. They will test...
Playing Doubles
THE WOMEN'S TENNIS ASSOCIATION (WTA) Tour served up a $5 million partnership with Dubai Duty Free (DDS), establishing the airport retailer as a five-year...
Consumers
Translating Sales
ACCORDING TO 2000 CENSUS DATA, there are 12.3 million Hispanic-Americans under the age of 17 the largest youth group of any ethnicity in the U.S. After...
Latin Flavor
A longtime marketer to Hispanics, Knorr has recently begun reaching out to younger, more acculturated Latinos. The CPG company, a division of Unilever...
Marketers
Target Practice
WITH SPAM AT AN ALL-TIME HIGH about 1.3 billion e-mails a day, 62% of the estimated 2.1 billion e-mails sent each day in the U.S. what are the chances...
Agencies
Samsung remaps The Matrix
How to jaded electronics consumers? This year, Samsung Electronics took the top Reggie award from the Promotion Marketing Association for a campaign that...
People
Agency Moves
The Interpublic Group of Cos., New York City, hired Stephen Gatfield as executive VP-global operations and innovation. Tustin, CA-based al Punto Advertising...
Client Side
Dan Cooke appointed VP-sales for Warner Bros. Online, Los Angeles, CA. Laura Schooler named associate director-marketing for Pricewaterhouse-Coopers',...
Articles
Code Read
INTERNET SERVICE PROVIDERS are trying to block spam under several new initiatives. For example, Yahoo and e-mail management firm Sendmail are testing...
California: What's in Store
CALIFORNIANS are shopping again and still fighting over Wal-Mart. Supermarket workers ended their 20-week strike in early March, ratifying a three-year...
It's Show Time
While TiVo may have spooked the advertising industry with its ad-skipping capabilities, it has opened a new door for promotion. TiVo's Showcase component...
Coupon Crimes
Stung by a surge of bogus Internet coupons last year, merchants in Virginia lobbied for legislation to toughen laws against coupon counterfeiters. As...
Beanie Madness
I was on my way to London at the Cincinnati Airport on April 16, 1997, when I first witnessed Beanie Madness. With a long flight ahead, I'd decided to...
Ready for Its Closeup
Whether it's a determined clownfish, a web-slinging boy wonder or a style-setting rap artist, the right match between an entertainment property and a...
Street Smarts
U.S. marketers spent an estimated $152 billion on event marketing in 2003, up about 15% from the year before. Spending will rise another 15% to 20% in...
Promises Realized
Revenues in the fulfillment segment saw another strong year of double-digit growth in 2003, climbing 11.0% to $4.1 billion from $3.7 billion in 2002....
Flatlining
Wearied by staff reductions and budget cuts, marketers were a little less willing to take risks last year and under increased pressure to produce. They...
Becoming Inevitable
Promotion-based spending in interactive marketing budgets showed a healthy growth rate in 2003, jumping 15.5% to $2 billion, from $1.7 billion in 2002...
Licensing Lethargy
A variety of factors led to a third straight flat year in licensing rights fees for 2003, as segment revenues rose only 2% to $6.1 billion, after posting...
Keeping the Faith
Although consumers retrenched in their buying behaviors in 2002, they began to spend more freely in 2003, and loyalty marketing revived slightly in response....
Art of Giving
The momentum in the 2003 U.S. economy spurred more generous gift-giving in corporate America, as companies pumped up spending to recognize employees for...
PEOPLE POWER PAYS OFF AS FIELD STAFF BOOST RETAIL IMPACT
In-store marketing, including P-O-P and retail merchandising, hit $17.6 billion in 2003, up 1.2% from the year before, based on PROMO estimates. For the...
Instant Gratification
Sampling enjoyed another year of growth in 2003 as marketers continued to place products directly into the hands of consumers. Spending is up 10% to about...
Pressing On
Spending by promotion marketers dropped for the past two years, but specialty printers began to see the light in 2003 as revenues rose by 5% to $5.9 billion,...
Doing Less, Spending More
Sponsorship spending showed a healthy uptick in 2003, jumping 6.2% to $9.8 billion, from $9.4 billion in 2002, according to Chicago-based IEG, Inc. But...
Upward Bound
They're beginning to believe. This time last year, marketers hesitated to express confidence in a returning economy. But with a reviving stock market...
Agency Scramble Slows
Things are looking up at last. Promotion agency revenues rose 17.9% in 2003 to an estimated $3.77 billion. Revenues should rise another 26.4% in 2004...
Clipping Path
Spending on coupon promotions grew about 3.5% to an estimated $7 billion in 2003, fueled by an increase in the volume of coupons distributed. Consumer...
Mail Box Mania
Despite some major distractions for direct marketers last year, U.S. spending on direct mail rose to $48.6 billion, compared to $46 billion in 2002. Some...
