March 1, 2004
Feature Stories
Loyalty's Royalty
FOURTEEN MILLION BRITISH SHOPPERS watch the mail every three months for a check from their grocer. Then they spend like it's Christmas. The quarterly...
V.I.P Treatment
CENDANT Generous Host Currying the loyalty of leisure travelers, Cendant Corp. launched TripRewards in December. More than 6,000 hotels participate in...
Editor's Note
First and low down
The desperation is showing. Isn't it sad that television advertisers showcased their panic during the most-watched broadcast of the year. Dubbed the Super...
Campaigns
Seniors Get Hooked By MSN TV Workshops
THOSE 55 AND YOUNGER need not apply. MSN TV has launched a grassroots campaign to tout its television-enabled Web and e-mail service to seniors, delivering...
Rock and Rollin' Across America
TO CELEBRATE the 50-year anniversary of rock roll, Hard Rock Caf International has teamed with Pepsi to launch a tour headed to more than 15 cities this...
Deals
Teen Fashion Queens
Alloy, Inc. and Hachette Filipacchi Media, U.S., owner of ELLEgirl magazine, combined forces to reach out to young fashion mavens across the globe. The...
Consumers
Shelf Life
In consumers' minds, a long-held advantage that national brands have over store brands is disappearing fast. Credit an extended economic downturn for...
Lost Youth
Every four years, it's the same story: Presidential candidates strive to engage young voters in the political process. Activists put together elaborate...
Channels
The Other Wal
It's growing fast 4,291 stores so far, with another 365 to open this year and a projected 7,000 stores by 2010. It's growing smart: Stores are built in...
Marketers
Let There Be Lite
By New Year's Day 2006, consumers will be able to pick up a box of chocolate donuts in the grocery store and scan the nutrition label for the amount of...
Shedding the Pounds?
America is famous for many things, but only recently has it gained the distinction of being the world's fattest nation. Some 64% of U.S. adults are either...
Healthy food? Don't tell the kids!
A recent poll shows most kids think they are healthy eaters and aren't sure what to make of all the fuss over America's expanding waistline. But don't...
Agencies
Frankel at Top of the Arc
Publicis Groupe is merging Frankel with Leo Burnett's 17-month-old interactive shop iLeo North America, direct-marketer Semaphore Partners and promo shop...
Going for Brokerage
J. Brown/LMC Group and food broker Crossmark were already hard at work when they merged in January. The firms now operating together as The J. Brown Agency...
Account Action
Wise Foods, Inc., Atlanta, selected Maddock Douglas, Elmhurst, IL, for branding, packaging and advertising for the company's snack food line and new products...
Hot Properties
Play Time Gets Tougher
The toy business can be a tough game, and toy companies can't always play by traditional rules if they are going to stand out from their competition....
Products
products
Light Up the Night Ever wonder how to light up someone's night? The new 32-oz. Mustang Drinkware introduced by London, Ontario-based PPC World gives off...
Tools
BACK-END AND BELOW-THE-LINE SERVICES
MINI TEES Talk about shrinking something down to size! Creative Compression Packaging, Nipomo, CA, designs and builds T-shirt compression equipment and...
Guest Room
Goomba to Galileo
There are 26 million people of Italian heritage in the U.S., and according to data compiled by the Order of the Sons of Italy of America (OSIA), they...
Road Less Traveled
Back in November 2002, I dropped out of the sales promotion agency world and went on my own as an independent consultant. Suddenly the master of my own...
Homework
Out in the Big, Wide World
My 11-year-old has discovered e-mail. God help me. I know, I know: We're Luddites. Your kids have been IM'ing since they were eight. They txt msg on their...
Backward Glance
Cutting Through the Clutter
I'm one of those people who remember the name of every teacher I ever had. In sixth grade, my teacher was Miss Marion Peseux (pronounced like with a )....
Letters
letters
[Our January issues got cheers for our new event marketing research and jeers for a story on mall-based pet stores opened by Woof & Co. and supplied by...
People
Agency Moves
Jack Morton Worldwide, New York City, promoted Laura Shuler to president, U.S. Also, Lois Jacobs promoted to president-international and will be based...
Client Side
Alice Cahn named VP-development for Cartoon Network's, Atlanta, kids businesses, focusing on original entertainment programming for children ages 4-7....
Marketing Services
National In-Store (NIS), Sarasota, FL, named Mark Flannery VP-retail intelligence services. CFM Direct, Chicago, promoted Sara Gill to VP-strategic team...
Articles
CORRECTION:
Visa USA, not Visa International, runs the Team Spirit sweepstakes tied to the Summer Olympics (February PROMO). Also, AKQA, San Francisco, handles Visa's...
Xtra News
Xtra
2/10 In a partnership with Nickelodeon, Burger King restaurants nationwide will feature characters from the popular cartoon series The Fairly OddParents...
