February 1, 2004
Feature Stories
Tipping The Scale
It was the food fight of 2003: Marketing, critics charged, caused the obesity epidemic. Too many ads, two-buck burgers and irresistible snack foods tempted...
New Kids on the Blog
Fundraisers have had a tough job in recent years as both personal and corporate giving has tanked, along with the rest of the economy. Grants to foundations...
Editor's Note
Forget Emerson?
Have we reached a point in our cultural evolution in which we no longer are responsible for our own decisions and actions? Did Ralph Waldo Emerson, whose...
Campaigns
Love is in the Air
1-800-FLOWERS.COM has put a new twist to its Hand Us a Line for Your Valentine contest: it has added a sweeps, giving all registrants a chance for the...
GM's $50 million Give-Away
General Motors Corp. is dropping $50 million on a give-away promotion to generate traffic in its showrooms and build awareness. The automaker plans to...
New Bear in Town
The Vermont Teddy Bear Co. has arrived in the city that drives the most sales for its Bear-Gram gift business: New York. And for the first time, the company...
Deals
Unexpected Harmony For HP
Hewlett-Packard shocked attendees at the Consumer Electronics Show in Las Vegas last month when CEO Carly Fiorina announced a multi-year alliance with...
Consumers
The Lost Demo
One unseasonably warm evening in September, 24-year-old Tyler W. sat in his Jersey City, NJ, apartment in front of his TV. But the financial analyst wasn't...
Marketers
Visa Resizes Olympic Proportions
Visa International is still everywhere consumers want to be even if that's at home. The long-time Olympics sponsor tweaked its sweepstakes strategy for...
eBay Courts Small Business
eBay targets small-business owners who sell and buy goods online with a Dream Big, Save Big sweepstakes and some expert advice. The sweeps runs Feb. 19...
Hot Properties
Online Gold Rush
Sapped by illegal file sharing via the Web and a three-year slump in sales, the recorded music industry may turn it around in 2004. Pay-for-play music...
Overseas
Red Bull Takes Flight
Red Bull has created a niche for itself in the energy drink category by aligning with extreme sports and events. Exclusively produced in Austria and exported...
Products
products
Pumped on speed Inflate your brand or idea with inflatable radio-controlled racing cars. Alvimar Manufacturing Co., Inc., Long Island City, NY, the country's...
Tools
SATISFYING THE SENSES, SETTING UP SCREENS
STAYING IN TOUCH The French are renowned for their appreciation of sensory gratification, and now Paris-based company Commac has created a 100% intuitive...
Backward Glance
99 and 44/100% Art
It's a scientific fact that our olfactory sense is the most profound memory trigger that we possess. It certainly is for me; Coppertone smells like summer,...
Letters
letters
In defense of BK I'm a regular reader of your magazine and e-newsletter. Both of these are great resources that keep me up to speed on industry happenings....
People
Agency Moves
Marc Lepere appointed executive VP and chief marketing officer of Euro RSCG Worldwide, New York City. DVC Worldwide, Morristown, NJ, appointed Rhea Ogawa...
Client Side
BIC Consumer Products USA, Milford, CT, named Tim Koletsos director of stationery marketing and Ron Weingarten director of lighter marketing. Wendy Sterling...
Articles
CORRECTION:
Agencies Lowe and Draft did not combine, as reported in PROMO January; they formed an alliance under the name Lowe + Draft. Both companies still maintain...
PROMO'S CAUSE MARKETING PLANNER FOR 2004
CHARITY/CAUSE PROGRAM OVERVIEW SUPPORT COST DEADLINE ALS AssociationKathleen ToupkinTempe, AZ Chapter(480) 609-3978www.vtf.orgwww.RotaryRiverRally.comwww.tempe.gov/sister.com...
Xtra News
Xtra
1/13 Kraft Foods announced a global reorganization to streamline U.S. and international operations. Former co-CEO Betsy Holden, demoted as president-Kraft...
