January 1, 2004
Feature Stories
Deja View
January Diageo completed its sale of Burger King for $1.5 billion (almost a third off the original asking price, thanks to stiff market conditions for...
Tobacco's Two Tiers
Patrick Carroll is unabashed about going where big tobacco companies can't. The CEO of fledgling Freedom Tobacco International launched Legal cigarettes...
PROMO exclusive: By the Numbers
Click here for the complete January 2004 Special Report on Event Marketing No longer a bit player, event marketing moved to the top of the bill in 2003....
Return OnWhat?
The excitement and buzz surrounding event marketing has forgiven many of its shortcomings specifically where it misses one of promotions' greatest strengths:...
Scene and Heard
If done well, events can be a marketer's dream. At a well-planned and executed event, consumers get to touch the brand, play with it, test drive it, and...
Location, Location, Location
Gone are the days when shopping malls were merely places to buy the latest CDs or trend-setting sneakers. Across the country, shopping centers are reinventing...
Editor's Note
Highs and lows
This is the list-making time of the year. No, I'm not talking about the one that fellow at the North Pole consults (and that, at press time, is the preoccupation...
Campaigns
Panasonic Boom
Panasonic has taken to the skies to find technology-savvy consumers and business people to entice with its array of products. As part of a sweeping, integrated...
Deals
Shows Must Go On
ABC Television Network last month formed an unusual partnership with WPP Group's media-buying arm MindShare North America to collaborate on programming....
Law
Spam Gets Cooked
It was a mixed crowd at the Promotion Marketing Association's annual Law Conference in December about equal thirds in-house counsel, outside counsel,...
Channels
California Screaming
There's a long list of retail troubles in California these days. Two lawsuits charging Safeway Stores with mismanagement came in the midst of a long strike...
Marketers
Check the Small Print
Appealing to the inner child, MINI Cooper's magazine insert campaign this past fall featured punch-out, assemble-able versions of the car built to 1/56...
Hot Properties
Playing Offense
The Arena Football League has lived in relative obscurity since its 1987 debut with four teams. But it's moving into the sports media mainstream fast...
Homework
Full Circle
When was the last time you heard a rotary dial phone? Not the ring of it although the timbre of a real bell is delicious after years of tinny renditions...
Backward Glance
Driven to Drink
For a child of the '50s, Saturday morning television was a rite of passage. A recitation of titles from that era is enough to give a boomer chills: The...
People
Marketing Services
Baker Desiged Communications, Santa Monica, CA, appointed Matthew Kruchko director of branding and marketing. Freda Seals joined Franklin, TN-based Holliday...
Articles
Client Side
BIC Consumer Products USA, Milford, CT, named Tim Koletsos director of stationery marketing and Ron Weingarten director of lighter marketing. Wendy Sterling...
