Feature Stories

Deja View

Jan 1, 2004 12:00 PM

January Diageo completed its sale of Burger King for $1.5 billion (almost a third off the original asking price, thanks to stiff market conditions for...

Tobacco's Two Tiers

Jan 1, 2004 12:00 PM, BY BETSY SPETHMANN

Patrick Carroll is unabashed about going where big tobacco companies can't. The CEO of fledgling Freedom Tobacco International launched Legal cigarettes...

PROMO exclusive: By the Numbers

Jan 1, 2004 12:00 PM, By Patricia Odell

Click here for the complete January 2004 Special Report on Event Marketing No longer a bit player, event marketing moved to the top of the bill in 2003....

Return OnWhat?

Jan 1, 2004 12:00 PM, By Kathleen M. Joyce

The excitement and buzz surrounding event marketing has forgiven many of its shortcomings specifically where it misses one of promotions' greatest strengths:...

Scene and Heard

Jan 1, 2004 12:00 PM, By Kathleen M. Joyce

If done well, events can be a marketer's dream. At a well-planned and executed event, consumers get to touch the brand, play with it, test drive it, and...

Location, Location, Location

Jan 1, 2004 12:00 PM, By Lorin Cipolla

Gone are the days when shopping malls were merely places to buy the latest CDs or trend-setting sneakers. Across the country, shopping centers are reinventing...

Editor's Note

Highs and lows

Jan 1, 2004 12:00 PM, Kathleen M. Joyce, Editor

This is the list-making time of the year. No, I'm not talking about the one that fellow at the North Pole consults (and that, at press time, is the preoccupation...

Campaigns

Panasonic Boom

Jan 1, 2004 12:00 PM

Panasonic has taken to the skies to find technology-savvy consumers and business people to entice with its array of products. As part of a sweeping, integrated...

Deals

Shows Must Go On

Jan 1, 2004 12:00 PM

ABC Television Network last month formed an unusual partnership with WPP Group's media-buying arm MindShare North America to collaborate on programming....

Law

Spam Gets Cooked

Jan 1, 2004 12:00 PM, By Betsy Spethmann

It was a mixed crowd at the Promotion Marketing Association's annual Law Conference in December about equal thirds in-house counsel, outside counsel,...

Channels

California Screaming

Jan 1, 2004 12:00 PM, By Betsy Spethmann

There's a long list of retail troubles in California these days. Two lawsuits charging Safeway Stores with mismanagement came in the midst of a long strike...

Marketers

Check the Small Print

Jan 1, 2004 12:00 PM, By Lorin Cipolla

Appealing to the inner child, MINI Cooper's magazine insert campaign this past fall featured punch-out, assemble-able versions of the car built to 1/56...

Hot Properties

Playing Offense

Jan 1, 2004 12:00 PM, By Tim Parry

The Arena Football League has lived in relative obscurity since its 1987 debut with four teams. But it's moving into the sports media mainstream fast...

Homework

Full Circle

Jan 1, 2004 12:00 PM, By Betsy Spethmann

When was the last time you heard a rotary dial phone? Not the ring of it although the timbre of a real bell is delicious after years of tinny renditions...

Backward Glance

Driven to Drink

Jan 1, 2004 12:00 PM, By Rod Taylor

For a child of the '50s, Saturday morning television was a rite of passage. A recitation of titles from that era is enough to give a boomer chills: The...

People

Marketing Services

Jan 1, 2004 12:00 PM

Baker Desiged Communications, Santa Monica, CA, appointed Matthew Kruchko director of branding and marketing. Freda Seals joined Franklin, TN-based Holliday...

Articles

Client Side

Jan 1, 2004 12:00 PM

BIC Consumer Products USA, Milford, CT, named Tim Koletsos director of stationery marketing and Ron Weingarten director of lighter marketing. Wendy Sterling...

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