December 1, 2003
Feature Stories
The PG-13 Trap
This summer, a talking Austin Powers doll intended for adult-oriented outlets such as Virgin Megastore mistakenly ended up in an Atlanta-area Toys Us....
THE Idea Makers
THROUGHOUT THE YEAR, the editors of PROMO get to see an amazing range of work from brand executives, promotion agencies and other marketers. In this issue...
Editor's Note
Garbage strike
In an earlier life, when I was the executive editor of our sister publication, Catalog Age, I worked for an editor who had built a reputation for speaking...
Campaigns
Virtual Yule
Pour out the eggnog, tote up your wish list and rev up your mouse. This holiday, eBay hopes consumers will log on to the world's largest Secret Santa...
Deals
Snapple Snafu
New York City's comptroller has called for the city to cancel $166 million in deals with Snapple Beverage Group that gave the company the right to sell...
Channels
Step Inside
Get ready for china cups in McDonald's restaurants. This month McDonald's Corp. opens four McCaf coffee shops inside McDonald's restaurants in Raleigh,...
Marketers
DNC's Silver Lining
In the Brave New World in which marketers are being told by government who not to call and, likely soon, who not to e-mail, promotion marketers have found...
Agencies
New Landscape in St. Louis
It's time for a new map of St. Louis. Management shifts this year at Momentum North America and Zipatoni resulted in at least three start-up shops and...
Hot Properties
Past the pedestal
So Conan O'Brien, Johnny Knoxville and Hugh Hefner walk into a barand every young guy in the place stops staring at the Coors Twins and comes over to...
Guest Room
Orchestrating for effect
Not long ago, most major promotion agencies were independent. Today, with both the demand for integration and group ownership of agencies, many promotion...
Locking Down, Online
Fraud. This one word can generate sheer terror in promotion managers. When it comes to sweepstakes, contests and games that rely on the Internet or telecommunications...
Backward Glance
Batteries Included
In the spring of 1976 my mother opened her front door to discover my Uncle Hardy on her doorstep with his pillow under one arm and a suitcase in each...
People
Agency Moves
James Heekin tapped as president and COO of Euro RSCG Worldwide, New York City. Robert Bernard joined New York City-based Alloy, Inc. as CEO of the company's...
Client Side
Kyle Good named VP-corporate communications of Scholastic, New York City. Also, Scholastic Library Publishing, tapped Valerie MacLeod as VP-national sales....
