Feature Stories

Pro Awards 2OO3

Nov 1, 2003 12:00 PM

42Best Multi-Discipline Campaign 43Best Use of Event Marketing (5 Venues or Less) 43Best Use of Event Marketing (More Than 5 Venues) 43Best Mobile Marketing...

Show Stopper

Nov 1, 2003 12:00 PM, BY BETSY SPETHMANN

Our judges were impressed (and a little envious). They loved the idea, and admired the execution. One declared, It's one of those things that when people...

Crme de la Crme

Nov 1, 2003 12:00 PM, BY PATRICIA ODELL

It was 1949 when The Pillsbury Co. ran its first Grand National Recipe and Baking Contest. One-hundred amateur cooks arrived at New York City's Waldorf-Astoria...

Celebrating the Best

Nov 1, 2003 12:00 PM, BY KATHLEEN M. JOYCE

Once a year, marketers get to celebrate the very best in promotion and integrated marketing. The PRO Awards reflect the highest industry standards of...

All That Pizazz

Nov 1, 2003 12:00 PM

Keynoter Paul Higham says retailers and manufacturers have opposite views of retail marketing. Higham, retired CMO for Wal-Mart Stores and now principal...

New World Order

Nov 1, 2003 12:00 PM, BY AMIE SMITH HUGHES

The Marketing Agencies Association (MAA) Worldwide recognized 14 Globes winners and 44 Gold, Silver and Bronze finalists during the Oct. 27 gala held...

Editor's Note

In for the Long Haul

Nov 1, 2003 12:00 PM, Kathleen M. Joyce, Editor

There was a time when promotion was the short-term tactic marketers drew upon to push the sales needle that extra bit needed to hit a quarterly or annual...

Campaigns

A Star is Born

Nov 1, 2003 12:00 PM

WHAT KID, DREAMING OF BECOMING a movie star, wouldn't want a Hollywood-themed bedroom complete with spotlights and a stage? That's the premise for a new...

Touchdown Tastykake

Nov 1, 2003 12:00 PM

One bite into a Tastykake could find the muncher hanging out with Donovan McNabb, the quarterback for the Philadelphia Eagles. That is, if green-colored...

Deals

Tennis, Anyone?

Nov 1, 2003 12:00 PM

Pepsi Cola Co. has decided not renew its multi-year deal as the exclusive soft drink sponsor for the U.S. Open Tennis Championships. The deal expires...

Law

States Scrutinize Gift Certificates

Nov 1, 2003 12:00 PM, By John P. Feldman and Gonzalo E. Mon

Retailers will sell $42 billion to $45 billion in gift certificates and cards this year, many through national promotions, according to Boston-based consulting...

Channels

C-Store Morph

Nov 1, 2003 12:00 PM, By Betsy Spethmann

Everyone is selling convenience these days. That means new competition for traditional convenience stores, and new opportunities for packaged goods marketers....

Marketers

Credit Rating

Nov 1, 2003 12:00 PM, By Betsy Spethmann

Visa USA is giving cardholders a little help this holiday season. Call it paybacks for the help consumers gave in crafting the campaign. Visa dramatically...

Hat In Hand

Nov 1, 2003 12:00 PM

MasterCard International breaks a holiday sweeps centered on The Cat in the Hat, its first-ever film tie-in. The MasterCard Holiday Trip-a-Day Giveaway...

Hot Properties

Lights! Camera! Action!

Nov 1, 2003 12:00 PM, By Patricia Odell

The buzz on Hollywood Boulevard was all about the young country singer who captured the wonder of a crowd that morning with her homespun ballad, Count...

Overseas

Passing Off to India

Nov 1, 2003 12:00 PM, By Betsy Spethmann

North American marketers are finding their closest service partners halfway around the world. Tech firms in India have been handling increasing amounts...

Products

products

Nov 1, 2003 12:00 PM

Time for Reading Your child's teacher assigns 20 minutes of reading each night. How do you encourage Junior to crack that book? This fun and useful reading...

Homework

The Kindness of Strangers

Nov 1, 2003 12:00 PM, By Betsy Spethmann

There's nothing like a second chance especially at the hands of strangers. Imagine an SUV full of hipsters running into your living room, right now, and...

Backward Glance

Campbell's Family Tradition

Nov 1, 2003 12:00 PM, By Rod Taylor

History shows that America's first Thanksgiving was held in 1621. We actually know what they served at that first dinner, and let me tell you, the menu...

Letters

letters

Nov 1, 2003 12:00 PM

The case for co-marketing With all due respect, in your roundtable discussions on the evolution of promotional marketing [Brands at the Crossroads, PROMO...

People

Agency Moves

Nov 1, 2003 12:00 PM

Dallas-based hawkeye|FFWD named Kate Shema creative director. Also, Kelly Ash joined as account executive and David Anders as account director. Jeff Webster...

Client Side

Nov 1, 2003 12:00 PM

Trish Halamandaris tapped as VP-worldwide marketing for Metro-Goldwyn-Mayer Studios, Inc.'s, Santa Monica, CA, consumer products and interactive group....

Marketing Services

Nov 1, 2003 12:00 PM

Bestever, Inc., Rancho Dominguez, CA, appointed Christin Singleton VP-sales. Greenwich, CT-based Classic Sportswear & Promotions appointed Catherine Lief...

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