November 1, 2003
Feature Stories
Pro Awards 2OO3
42Best Multi-Discipline Campaign 43Best Use of Event Marketing (5 Venues or Less) 43Best Use of Event Marketing (More Than 5 Venues) 43Best Mobile Marketing...
Show Stopper
Our judges were impressed (and a little envious). They loved the idea, and admired the execution. One declared, It's one of those things that when people...
Crme de la Crme
It was 1949 when The Pillsbury Co. ran its first Grand National Recipe and Baking Contest. One-hundred amateur cooks arrived at New York City's Waldorf-Astoria...
Celebrating the Best
Once a year, marketers get to celebrate the very best in promotion and integrated marketing. The PRO Awards reflect the highest industry standards of...
All That Pizazz
Keynoter Paul Higham says retailers and manufacturers have opposite views of retail marketing. Higham, retired CMO for Wal-Mart Stores and now principal...
New World Order
The Marketing Agencies Association (MAA) Worldwide recognized 14 Globes winners and 44 Gold, Silver and Bronze finalists during the Oct. 27 gala held...
Editor's Note
In for the Long Haul
There was a time when promotion was the short-term tactic marketers drew upon to push the sales needle that extra bit needed to hit a quarterly or annual...
Campaigns
A Star is Born
WHAT KID, DREAMING OF BECOMING a movie star, wouldn't want a Hollywood-themed bedroom complete with spotlights and a stage? That's the premise for a new...
Touchdown Tastykake
One bite into a Tastykake could find the muncher hanging out with Donovan McNabb, the quarterback for the Philadelphia Eagles. That is, if green-colored...
Deals
Tennis, Anyone?
Pepsi Cola Co. has decided not renew its multi-year deal as the exclusive soft drink sponsor for the U.S. Open Tennis Championships. The deal expires...
Law
States Scrutinize Gift Certificates
Retailers will sell $42 billion to $45 billion in gift certificates and cards this year, many through national promotions, according to Boston-based consulting...
Channels
C-Store Morph
Everyone is selling convenience these days. That means new competition for traditional convenience stores, and new opportunities for packaged goods marketers....
Marketers
Credit Rating
Visa USA is giving cardholders a little help this holiday season. Call it paybacks for the help consumers gave in crafting the campaign. Visa dramatically...
Hat In Hand
MasterCard International breaks a holiday sweeps centered on The Cat in the Hat, its first-ever film tie-in. The MasterCard Holiday Trip-a-Day Giveaway...
Hot Properties
Lights! Camera! Action!
The buzz on Hollywood Boulevard was all about the young country singer who captured the wonder of a crowd that morning with her homespun ballad, Count...
Overseas
Passing Off to India
North American marketers are finding their closest service partners halfway around the world. Tech firms in India have been handling increasing amounts...
Products
products
Time for Reading Your child's teacher assigns 20 minutes of reading each night. How do you encourage Junior to crack that book? This fun and useful reading...
Homework
The Kindness of Strangers
There's nothing like a second chance especially at the hands of strangers. Imagine an SUV full of hipsters running into your living room, right now, and...
Backward Glance
Campbell's Family Tradition
History shows that America's first Thanksgiving was held in 1621. We actually know what they served at that first dinner, and let me tell you, the menu...
Letters
letters
The case for co-marketing With all due respect, in your roundtable discussions on the evolution of promotional marketing [Brands at the Crossroads, PROMO...
People
Agency Moves
Dallas-based hawkeye|FFWD named Kate Shema creative director. Also, Kelly Ash joined as account executive and David Anders as account director. Jeff Webster...
Client Side
Trish Halamandaris tapped as VP-worldwide marketing for Metro-Goldwyn-Mayer Studios, Inc.'s, Santa Monica, CA, consumer products and interactive group....
Marketing Services
Bestever, Inc., Rancho Dominguez, CA, appointed Christin Singleton VP-sales. Greenwich, CT-based Classic Sportswear & Promotions appointed Catherine Lief...
