Promo Sourcebook

October 1, 2003

Keeping it Real

William Baker was an avid sweepstakes player. Every day after work, he'd troll the Internet for a solid two hours casting his odds. Over the years, the...

Wild Pitches

THE PITCH TEAM sent out for pizza in the middle of the review. Mind you, the clients weren't in the building. They were on the other end of a computer,...

15 minutes of fame

Guess we have to admit it: Andy Warhol was prescient. A generation ago, he foresaw the day when everyone would get their moment in the spotlight, however...

Can We Sell It? Yes We Can!

Bob the Builder gets a new crew member this month when an animated Sir Elton John appears in the new HIT Entertainment video, Bob the Builder: A Christmas...

Kiss and Make Up

Coca-Cola will pay up to $21.1 million to Burger King to help ease a dispute over Coca-Cola employees tampering with a Frozen Coke promotion at Burger...

Acquisitions

CARLON BUYS PEPPERS & ROGERS Carlson Marketing Group announced it will acquire customer strategy consultants Peppers & Rogers Group. Both companies will...

Forever Young

When it comes to marketing to seniors, brands need to think young. The biggest mistake a marketer can make is to call someone a says Kurt Medina, president...

Delia's Deal Strengthens Alloy

Alloy hopes to charge up teens' holiday shopping with promotions that include Delia's stores. Alloy fielded calls from soft drink, health and beauty care...

To poll or not to poll?

A lot of money is spent on consumer promotions every year $233.7 billion according to the 2003 Industry Report, published by PROMO this past April. The...

Research: worth the investment

For executives frustrated by low response rates and struggling with expansion in the midst of a sluggish economy, one problem might not be what you know...

A-List Properties

There's always next year. Although box office sales, at $3.3 billion, were up 4% from last summer, the pace isn't matching last year's overall annual...

products

Be Prepared Sales calls can be hectic. New York City-based Merchandising Workshop Inc. gives the sales team a way to stay organized while rushing from...

BACK-END AND BELOW-THE-LINE SERVICES

COVER ART BuzzLetter.com, Lake Mills, WI, is offering brands a way to get involved in personal e-mail without being (too) annoying or intrusive. Consumers...

Made For Each Other

Like too many marriages, the integration of offline and online marketing fails often because of self-interest. Reluctant to put a priority on the union...

Drowning in RFPs

Receiving an RFP is like getting a party invitation it's flattering. We agency entrepreneurs are eternal optimists, genetically programmed to think this...

Mother, May I?

The children's market is clearly emerging as a powerful demographic segment for marketers to target. While, historically, children have not been in a...

Trick or Drink?

I remember the Halloween of 1955 distinctly. My older brother, Gregory, went as Davy Crockett on the strength of the fact that he owned a coonskin cap...

letters

Picky partner picking The article on Internet promotions [PROMO May 2003] made several outstanding observations. However, [contributor Jed Weissbluth]...

Agency Moves

Penny Reiss, formerly at Paramount Pictures, to head new business development and promotions at Set Resources, Inc., Santa Monica, CA, a product placement/entertainment...

Client Side

Showtime Networks, Inc., New York City, promoted Patrick Burks to executive VP-cable distribution and Tom Hayden to executive VP-direct-to-home. John...



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COMMUNITY Thoughts and opinions from PROMO editors & columnists.

Blog: Promotions