October 1, 2003
Feature Stories
Keeping it Real
William Baker was an avid sweepstakes player. Every day after work, he'd troll the Internet for a solid two hours casting his odds. Over the years, the...
Wild Pitches
THE PITCH TEAM sent out for pizza in the middle of the review. Mind you, the clients weren't in the building. They were on the other end of a computer,...
Editor's Note
15 minutes of fame
Guess we have to admit it: Andy Warhol was prescient. A generation ago, he foresaw the day when everyone would get their moment in the spotlight, however...
Campaigns
Can We Sell It? Yes We Can!
Bob the Builder gets a new crew member this month when an animated Sir Elton John appears in the new HIT Entertainment video, Bob the Builder: A Christmas...
Deals
Kiss and Make Up
Coca-Cola will pay up to $21.1 million to Burger King to help ease a dispute over Coca-Cola employees tampering with a Frozen Coke promotion at Burger...
Acquisitions
CARLON BUYS PEPPERS & ROGERS Carlson Marketing Group announced it will acquire customer strategy consultants Peppers & Rogers Group. Both companies will...
Consumers
Forever Young
When it comes to marketing to seniors, brands need to think young. The biggest mistake a marketer can make is to call someone a says Kurt Medina, president...
Channels
Delia's Deal Strengthens Alloy
Alloy hopes to charge up teens' holiday shopping with promotions that include Delia's stores. Alloy fielded calls from soft drink, health and beauty care...
Marketers
To poll or not to poll?
A lot of money is spent on consumer promotions every year $233.7 billion according to the 2003 Industry Report, published by PROMO this past April. The...
Research: worth the investment
For executives frustrated by low response rates and struggling with expansion in the midst of a sluggish economy, one problem might not be what you know...
Hot Properties
A-List Properties
There's always next year. Although box office sales, at $3.3 billion, were up 4% from last summer, the pace isn't matching last year's overall annual...
Products
products
Be Prepared Sales calls can be hectic. New York City-based Merchandising Workshop Inc. gives the sales team a way to stay organized while rushing from...
Tools
BACK-END AND BELOW-THE-LINE SERVICES
COVER ART BuzzLetter.com, Lake Mills, WI, is offering brands a way to get involved in personal e-mail without being (too) annoying or intrusive. Consumers...
Guest Room
Made For Each Other
Like too many marriages, the integration of offline and online marketing fails often because of self-interest. Reluctant to put a priority on the union...
Drowning in RFPs
Receiving an RFP is like getting a party invitation it's flattering. We agency entrepreneurs are eternal optimists, genetically programmed to think this...
Mother, May I?
The children's market is clearly emerging as a powerful demographic segment for marketers to target. While, historically, children have not been in a...
Backward Glance
Trick or Drink?
I remember the Halloween of 1955 distinctly. My older brother, Gregory, went as Davy Crockett on the strength of the fact that he owned a coonskin cap...
Letters
letters
Picky partner picking The article on Internet promotions [PROMO May 2003] made several outstanding observations. However, [contributor Jed Weissbluth]...
People
Agency Moves
Penny Reiss, formerly at Paramount Pictures, to head new business development and promotions at Set Resources, Inc., Santa Monica, CA, a product placement/entertainment...
Client Side
Showtime Networks, Inc., New York City, promoted Patrick Burks to executive VP-cable distribution and Tom Hayden to executive VP-direct-to-home. John...
