September 1, 2003
Feature Stories
New Spirit at Diageo
DIAGEO IS POISED TO MAKE AN ALL-OUT marketing assault that will start to hit over the next year and significantly boost total marketing spending. The...
Promotion leads BRANDING
For the fourth consecutive year, PROMO's editors have assembled their collective list of the most exciting and innovative brands on the current landscape....
Editor's Note
The risk of playing it safe
Mediocre just doesn't cut it these days. No longer can a brand simply put out a solid, yeomanlike marketing campaign and expect to get away with it. Not...
Campaigns
Soup's on for Campbell's
For the first time in Campbell Soup Co.'s 125-year-plus history, the company is uniting all of its brands under one single campaign. The push kicked off...
Deals
Alloy Buys Retailer Delia's
Marketing conglomerate Alloy, Inc. will buy retailer Delia's Corp. for $50 million. Adding Delia's $138 million business extends Alloy's reach to teen...
Acquisitions
YUCAIPA SUES SAFEWAY OVER DOMINICK'S SALE Yucaipa Cos. has sued Safeway Stores for allegedly mishandling Safeway's sale of Dominick's Finer Foods. Safeway...
Consumers
Rule Hispania
AFTER 12 YEARS of targeting Hispanic consumers with two direct mail campaigns per year, Greenwich, CT-based Madison Direct Marketing is changing its approach....
Marketers
Fair Exchange
SAMPLING OFFERS MARKETERS a valuable opportunity to get their products directly into the hands of consumers. As a result, it has become an interactive...
Agencies
Narrowing the field
THE BAR WAS RAISED THIS YEAR, both in terms of the quantity and quality of entries to the 2003 PRO Awards, sponsored by PROMO to recognize the best in...
Hot Properties
Middle-Earth Bound
Coupon books are so Middle Ages. But Web-based loyalty programs, now that's Middle-Earth. At least New Line Cinema thinks so. The studio's home entertainment...
Return to the Throne
Everyone wants to be king. Disney's The Lion King commands a certain amount of respect, having reigned as the king of worldwide box office sales for an...
Overseas
Home Improvement
Argentina has been through some pretty bad times over the past few years. Beset with soaring interest rates, an ongoing recession, deteriorating consumer...
Backward Glance
The Good Old Days
You wouldn't be far off to say that Will Keith Kellogg was lucky to be the dumb one in his family. His brother, Dr. John Harvey Kellogg, was the superintendent...
Eventive Minds
Saying No
A Gus Macker 3-on-3 basketball tournament is coming to your community and you've been approached about a sponsorship. The basketball aficionados at your...
Special Reports
Match Point
We need you to do more with less. Maybe no CEO ever says those actual words to his or her managers, but the message is nevertheless being heard in conference...
Prize Inside!
Everyone knows that marketing consumer products is tougher and more challenging than ever before. The poor global economy is a given, as are tighter margins...
Rather than stock options
IN THE HEADY DAYS before the dot.com crash, hard-working code-heads came to expect pool tables and pinball machines to let off steam and enhance the quality...
In the cards
Just one word: Plastic. Shoppers love it, and marketers of all stripes have taken note. At the same time, employers looking to motivate their staffs have...
Articles
Top of the Bill
Earlier this year, the Advertising Specialty Institute (ASI) published its ranking of the top players (per sales) in the premiums business. ASI, a trade...
