August 1, 2003
Feature Stories
Tour Tutorial
These days, everyone is looking for ways to cut costs and maximize ROI. Even though the event business is growing, it is also maturing, making it tougher...
Waiving Raving
From its earliest R&B roots, and especially since the 1960s, the pop music scene has been intertwined with the glamour and stigma of drug use. So consider...
Storm Shelter
Mark Shapiro stayed two years longer than his friends expected. He had a three-year earn-out when he sold Louis London to Interpublic Group of Cos. in...
Happy One Hundred
Don't be surprised if you notice a jump in the number of joining you on the roads this month. For you minivan and Beemer types, is the affectionate term...
Goal Setters
There will be no at next month's Women's World Cup soccer matches. When the Games took place in the United States in 1999, the U.S. team's victory over...
Editor's Note
Not so easy livin'
In the depths of the Depression, Ira Gershwin wrote of Summertime, and the livin' is easy Of course, he was being ironic as he penned the lyrics to brother...
Campaigns
Scholar Athletes
No kid is looking forward to hitting the books next month, but Northfield, IL-based Kraft Foods is hoping to build some excitement for the return to school...
Deals
Nextel Slips Into the Fast Lane
Starting in 2004, Nextel will replace tobacco company R.J. Reynolds as the title sponsor of The Winston Cup after more than 30 years. Under the agreement,...
Acquisitions
141 WORLDWIDE TO REMAIN WHOLE WPP Group plans to keep promotion network 141 Worldwide intact when it buys Cordiant Communications Group. London-based...
Law
Facing Off Fairly
WHEN PEPSI CHALLENGED Coke to a taste test in malls two decades ago, and then publicized the results, few in the U.S. market called foul. But sensibilities...
Consumers
Freshman Orientation
VANITY, THY NAME IS YOUTH When Johnson & Johnson's Acuvue brand launched a campus tour last spring touting its new color contact lenses, the brand was...
Channels
Magna Cum Loyalty
If you want to strike a chord with Americans with young children, bring up the topic of college tuition costs. Upromise did just that and is now in its...
Marketers
Watch Your Back
Designing a promotion can be difficult. Your primary concern is putting together a program that will help meet your objective typically to increase sales....
Southerners grab Internet deals
This summer, the Southeast is hot and not just in terms of the weather, but also for online marketing. A recent survey shows that consumers in the Deep...
Agencies
Promotion innovator dies at 90
In 1939, Robert R. Wechsler was a 26-year-old print salesman for promotion agency Einson-Freeman when he called on Philip Liebmann, the president of Liebmann...
Rewiring the network
Following a dozen years as a staunch independent, Pierce Promotions & Event Management has agreed to a purchase by agency conglomerate Omnicom. The Portland,...
Account Action
Dr Pepper/Seven Up, Plano, TX announced Hispanic ad agency Mercury Mambo, Austin, TX, has been selected to handle the Hispanic marketing initiatives for...
Hot Properties
We're Having a Party
When stumped for a great marketing idea, celebrate an anniversary. Every property passes one at some time, and although it's a widely used idea especially...
Overseas
SK Telecom Steals World Cup and PMAA Gran Prix
Mobile telecommunications provider SK Telecom and its agency TBWA-Korea won top honors at the Promotion Marketing Awards of Asia announced in Singapore...
Products
New and noteworthy products
Cruise Control You probably wouldn't go searching for America on one, but the new eGO Cycle from eGO Vehicles is sure to turn heads. The electric bike...
Guest Room
What's Wrong With This Picture?
Recently we earned the opportunity to function as a brand's agency for one of our clients a multi-billion dollar, multi-national corporation. Interestingly,...
Backward Glance
Tin Star
Marketing folks and sales people in any corporation get along in the same kind of uneasy truce seen among cats and dogs living under one roof. Like felines...
People
Marketing Services
Structural Graphics, Essex, CT, hired Eda Murphy as account manager-Western territory. She will be based out of the company's Los Angeles office. Newton,...
Client Side
Greg Floyd named COO for Irving, TX-based Promotional Products Association International (PPAI). New York City-based Loews Cineplex Entertainment promoted...
Articles
CLARIFICATION:
The sample ROI equation on p. 44 of the July cover story should read $500,000, not $500 million. Pam Batalis is co-chair of the ROI subcommittee for the...
CORRECTION:
In the July 2003 issue, the story "A Numbers Game" incorrectly described a promotion to be run by Dr Pepper/SevenUp in cooperation with New Line Cinema....
